Primary Residence Boitsebiso ba Setshwantsho sa Khampani by Tianzhen Huang

Primary Residence Boitsebiso ba Setshwantsho sa Khampani by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2022

Primary Residence Boitsebiso ba Setshwantsho sa Khampani

by Tianzhen Huang

Client: Evleen

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Primary Residence Boitsebiso ba Setshwantsho sa Khampani

Primary Residence ke sistimi ya boitsebiso ba setshwantsho bakeng sa khampani e nang le mekgwa e mengata. Morero ona o qadile e le patlisiso ya mongolo o hokahanyang setaele sa mokgatlo wa Bauhaus le dibopeho tsa boaki tse sa bonahaleng hantle. Letshwao le thehilwe hodima tlhaku ya Sechaena e bitswang Ju, e bolelang sebaka sa bodulo, mme le jara mela e meraro e mebala e ka sehloohong e khubelu, e serolwane le e putsoa. Lebitso Primary Residence le bua ka mebala ena hammoho le moelelo wa lehae nakong ya boikgaolo. Boitsebiso bona bo sebediswa hodima buka e nyane ya boitsebiso, karete ya kgwebo le sete ya dintho tsa ofisi tse hatisitsweng hodima pampiri e nang le mokgwa o ikgethang.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Primary Residence Boitsebiso ba Setshwantsho sa Khampani ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Primary Residence Boitsebiso ba Setshwantsho sa Khampani e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Primary Residence Boitsebiso ba Setshwantsho sa Khampani e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Dimensions & Packaging: Main:1080px*1080px, the ration is 1:1
Tags: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Research: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Inspiration: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Project Duration: Started logo design in July 2021, finished in Feb 2022
Operation Flow: A visual design identity that takes the viewer to know this brand and the messages behind it.
Image Credits: Evleen Huang