Half Production Lebitso La Lebitso by Chin Hock Cong

Half Production Lebitso La Lebitso by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2022

Half Production Lebitso La Lebitso

by Chin Hock Cong

Client: Creator Design Studio

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

11,393

Verified Award Winner

Verify Award Status for #140291

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Half Production Lebitso La Lebitso

Half Production ke studio ea ho nka lifoto le livideo. Ho leka-lekana pakeng tsa mabone le moriti ke ntho eo ba lulang ba e batla. Ho sa le joalo, sena se boetse se lumellana le filosofi ea bona ea bophelo. Ho utloisisa ho leka-lekana pakeng tsa halofo le ho tlala ho tšoana le ho ikokobetsa le ho boloka thuto, tekano lipakeng tsa ts'ebetso le boqapi. Letšoao le bululetsoe ke ketso ea ho tšela metsi. Ha khalase e tletse, ha ho na sebaka sa ho ntlafatsa. Ketso ea ho tšela metsi e bonahala e le ntho eo re e lelekisang. Ikokobetse mme o nne o ithute.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Half Production Lebitso La Lebitso ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Half Production Lebitso La Lebitso e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Half Production Lebitso La Lebitso e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tags: Branding, Graphic Design, Visual Identity
Production Technology: Visual Identity Design.
Design Challenge: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Research: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Inspiration: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Project Duration: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Operation Flow: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Patents: Copyrights belong to Creator Design Studio, 2021-2022.
Team Members: Chin Hock Cong
Image Credits: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021