Joy of Playing Boitšepo ba Khokahano ea Fane by Squared

Joy of Playing Boitšepo ba Khokahano ea Fane by Squared is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2022

Joy of Playing Boitšepo ba Khokahano ea Fane

by Squared

Client: Balin

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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Fumana Hona Jwale View at A' Design Award Press Release Award Badge

Colors

The Design

About Joy of Playing Boitšepo ba Khokahano ea Fane

Joy of Playing ke boitšepo ba khokahano ea fane bo entsoeng bakeng sa Balin, k'hamphani e etsang lipapali tsa bana. Boitšepo bona bo akaretsa letšoao (logo), thepa ea khokahano ea fane, sepakete le mebala le mefuta ea lipapali le baemeli ba pale. Puo ea pono ke e bonolo, e nang le mefuta e bonolo, mebala e fokolisitsoeng le litšoantšo tsa metsi-a-pente (watercolor). Ngoana ka mong oa lipapali o na le lebitso le pale, e leng se thusang bana ho theha kamano ea maikutlo. Lisebelisoa tse khethiloeng li kenyelletsa lehong, plywood, pampiri, koton ea tlhaho (organic cotton) le lipente tse thehiloeng metsing le limela.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Joy of Playing Boitšepo ba Khokahano ea Fane ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Joy of Playing Boitšepo ba Khokahano ea Fane e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Joy of Playing Boitšepo ba Khokahano ea Fane e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tags: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Production Technology: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Design Challenge: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Research: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiration: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Project Duration: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Operation Flow: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Team Members: Creative Director - Yana Okoliyska