Biblioteche di Roma Boitsebiso ba Lebitso la Khoebo ka Ragu Communication

Moralo oa Biblioteche di Roma Boitsebiso ba Lebitso la Khoebo ka Ragu Communication ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

KhautaKerafikhe· 2022

Biblioteche di Roma Boitsebiso ba Lebitso la Khoebo

ka Ragu Communication

Moreki: Sistema Biblioteche di Roma

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Kerafikhe

95,370

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #140666

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Biblioteche di Roma Boitsebiso ba Lebitso la Khoebo

Biblioteche di Roma ke boitsebiso ba lebitso la khoebo bo entsoeng bakeng sa marang-rang a lilaeborari tsa sechaba tsa toropo ea Roma. Boitsebiso bona bo tšoaea sehopotso sa lilemo tse mashome a mabeli a metso e mehlano tsa tsamaiso ea lilaeborari 'me bo reretsoe ho hlahisa boqapi le ho fumaneha habonolo. Logo ea histori e ne e bontša buka e koetsoeng e beiloeng ka lehlakoreng la eona. Letšoao le lecha le bontša buka e butsoeng e ka boetseng ea baloa e le tlhaku ea pele ea lebitso. Letšoao la litšoantšo le hloekile ebile le bohlokoa. Boitsebiso bona bo sebelisoa tsamaisong ea lipampiri tsa ofisi, libakeng tsa dijithale, lipapatsong, mecheng ea litaba ea kantle le matšoaong a litsela.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Biblioteche di Roma Boitsebiso ba Lebitso la Khoebo ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Biblioteche di Roma Boitsebiso ba Lebitso la Khoebo e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Biblioteche di Roma Boitsebiso ba Lebitso la Khoebo e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Boholo le Phuthelo: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Lithegi: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Theknoloji ya Tlhahiso: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Phephetso ya Moralo: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Kgothaletso: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Nako ya Projeke: The project began in Rome in January 2021 and was delivered to the client in April 2021
Tsamaiso ya Mosebetsi: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Diphatente: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Litho tsa Sehlopha: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Litlotla tsa Setshwantsho: Ragu Communication