Anlan Branding Boitsebiso ba Franchise by Haiwen Yang

Anlan Branding Boitsebiso ba Franchise by Haiwen Yang is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2023

Anlan Branding Boitsebiso ba Franchise

by Haiwen Yang

Client: Anlan

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Anlan Branding Boitsebiso ba Franchise

Anlan Branding ke boitsebiso ba franchise bo entsoeng bakeng sa franchise ea sesebelisoa sa botle. Boitsebiso bona bo entsoe hore bo lule bo tsebahala har'a mesebetsi e fapaneng. Mofuta oa litlhaku o na le likhutlo tse kobehileng ka bonolo, athe libopeho tsa litlhaku ka kakaretso li lula li le bonolo le li hloekile. Setloha sa palesa se tsoang tlhakuong ea A se supa mohopolo oa botle, 'me ho khaoloa ha nepahetseng tlhakuong ea A ho hokahanya theknoloji le botle. 'Mala o Purple o sebelisoa e le 'mala oa mantlha oa franchise. Boitsebiso bona bo sebelisitsoe libakeng tsa lisebelisoa tsa ofisi le tsamaiso ea sepakete, 'me litataiso li tšehetsa tšebeliso e tsitsitseng.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Anlan Branding Boitsebiso ba Franchise ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Anlan Branding Boitsebiso ba Franchise e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Anlan Branding Boitsebiso ba Franchise e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Dimensions & Packaging: The coordinated images were applied to all physical stationery system and package system.
Tags: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Production Technology: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Design Challenge: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Research: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Inspiration: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Project Duration: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Operation Flow: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Patents: Shenzhen Baselab Technology Ltd.
Team Members: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Image Credits: Shenzhen Baselab Technology Ltd.