Yinno Unico Kahare ya Lebenkele la Boutique by Linping Chen

Yinno Unico Kahare ya Lebenkele la Boutique by Linping Chen is a highly esteemed winner of the very prestigious 2023 Moputso oa Silevera oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

SileveraKa Hare· 2023

Yinno Unico Kahare ya Lebenkele la Boutique

by Linping Chen

Client: MMC Design

Moputso oa Silevera oa A' Design Award Winner in Ka Hare Category

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Colors

The Design

About Yinno Unico Kahare ya Lebenkele la Boutique

Yinno Unico ke kahare ya lebenkele la boutique ya limithara tse lekanang le 310 tse sekwere e fumanehang Hangzhou, China. Dibopeho tsa geometry di nka sebaka sa dikarohanyo tse tlwaelehileng mme di phethahatsa mesebetsi e kang pontsho, ho leka diaparo le polokelo. Ditepisi di hokahanya mekato e mmedi mme di atoloha mohato ka mohato, di theha sebaka sa pono se otlolohileng le se nang le morethetho se tataisang baeti ho nyolohela hodimo. Micro cement e sa kgaotseng e mamellang ho senyeha e etsisa sebopeho sa lejwe la mmabole la Pentelic, e lelefatsa bophelo ba sebaka mme e laola ditshenyehelo tsa kaho. Sehlekehleke sa tshepe e kgubedu e kobehileng se fapana le diphahlo tse bosweu ba lerootho tlasa mabone.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Yinno Unico Kahare ya Lebenkele la Boutique ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Yinno Unico Kahare ya Lebenkele la Boutique e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Yinno Unico Kahare ya Lebenkele la Boutique ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The staircase, as a bridge connecting 1F and 2F, needs to guide consumers to the upstairs in an intriguing way. With rigorous proportions and geometric shapes, the stairs are enlarged step by step from the side and aerial views, thus creating a vertical, intensive and guiding visual focus whist creating a rhythmic aesthetic.
Dimensions & Packaging: Project area: 310 sqaure meters
Type: Boutique Store
Tags: Boutique Store, YINNO UNICO, MMC DESIGN, Red, Staircase, Geometric Construction
Production Technology: Conventional commercial spaces tend to adopt a variety of materials and colors to catch the eyes of consumers. However, excessively rich scenes may produce an adverse effect and waste resources. In light of this fact, this project employed wear-resistant and seamless micro cement, to simulate the texture of Pentelic marbles widely used in ancient Greek temples, and to prolong the life span of the space and effectively control construction cost.
Design Challenge: The greatest challenge was how to break conventional commercial space design. Traditional commercial space design often centers on the space's marketing purposes or defines the space with a conventional or trendy style, which results in tedious space. For this project, the design team challenged the style and design of conventional commercial spaces, and conceived a more vivid space that allows customers to perceive the brand's values. In addition, how to express the unique character of the space through the selection of materials and colors was another challenge.
Research: Micro cement was applied to imitate the texture of Pentelic marbles widely utilized in ancient Greek temples. In this space formed by geometrical structures, lighting is used to introduce nature. Under the lighting, the porcelain-like delicate spatial texture and the red curved steel island forms a contrast in colors and materials, which endows the space with perceptible vitality in an artistic way. The simple colors and materials visually amplify the space, while also improving its sustainability.
Inspiration: Triangles and rectangles bring the space geometric changes while producing a certain order. Geometric aesthetics contains the secrets of the universe, and also expresses human's respect for nature and the spirit of exploration. By playing the game of "building blocks" from the perspective of children, the design team created a pure multi-dimensional space, which is a romantic expression of eternity via divine geometry.
Project Duration: PROJECT DURATION: 2021.08.31-2022.05.09
Location: Hangzhou, China
Operation Flow: The designers didn't deliberately divide the functional areas in the store, but used various geometric shapes to fulfill its functions such as display, fitting and storage. Symmetricalaxes at horizontal and vertical levels and the stairs at the end of the space show the aesthetics of geometry and order, and form a multi-dimensional physical space that offers an immersive experience and evokes customers' emotions.
Image Credits: HAMO VISION / Ye Song
HAMO VISION / Liang Zheng Xing