Moralo oa Pakka Coffee Shop Boitsebiso ba Setšhaba ka Sersen Shenzhen Brand Consulting ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2023

Pakka Coffee Shop Boitsebiso ba Setšhaba

ka Sersen Shenzhen Brand Consulting

Moreki: Pakka Coffee Shop

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

10,522

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #142456

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Pakka Coffee Shop Boitsebiso ba Setšhaba

Pakka Coffee Shop ke boitsebiso ba setšhaba bo entsoeng bakeng sa lebenkele la kofi Shantou, China. Moralo ona o kopanya mongolo o ngotsoeng ka letsoho le mokhoa oa mebala e fapaneng oa bolulu le lerootho. Mongolo ona o bonolo o hlohlelletsoa ke graffiti le bonono ba literateng, ha ho pharana ha mebala ho bontša setaele sa khale sa Amerika. Sistimi ena e bonolo ea pono e boloka setšoantšo sa boitsebiso se le seng le se bonolo ho hlaha likhoebong tse fapaneng tsa boikhathollo. Boitsebiso bona bo ikemiselitse ho hokahanya moetlo oa kofi le bophelo ba letsatsi le letsatsi, hape bo hohela bareki ba bacha ba ratang mokhoa oa apara oa literateng.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Pakka Coffee Shop Boitsebiso ba Setšhaba ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Pakka Coffee Shop Boitsebiso ba Setšhaba e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Pakka Coffee Shop Boitsebiso ba Setšhaba e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Lithegi: LOGO, Brand Image, Coffee culture, Street culture, American style
Phephetso ya Moralo: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Dipatlisiso: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Kgothaletso: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Nako ya Projeke: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Tsamaiso ya Mosebetsi: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

Bala Tokollo ya Boraditaba

E Tshehelitsweng