Mohanii Boitsebiso ba Lebitso la Khoebo by Wei Sun

Mohanii Boitsebiso ba Lebitso la Khoebo by Wei Sun is a highly esteemed winner of the very prestigious 2023 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2023

Mohanii Boitsebiso ba Lebitso la Khoebo

by Wei Sun

Client: DOTONE Brand Design

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

42,222

Verified Award Winner

Verify Award Status for #142914

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mohanii Boitsebiso ba Lebitso la Khoebo

Mohanii ke boitsebiso ba lebitso la khoebo bo entsoeng bakeng sa lebitso la feshene le nang le metso ho setso sa bochabela. Logo e ipapisitse le litlhaku tsa Selatine, tse fang lebitso la khoebo molumo o bonolo le oa machabeng. Tlhaku ea M ke letshwao la mantlha 'me e bua ka enke, e hokahanya letshwao le mongolo o motle oa Sechaena. Libopeho tsa serif le mela ea moeli li kopantsoe le ho hlalosoa bocha. Litlhaku tsa M le H li hatisitsoe, ha litlhaku tse ling li fokolitsoe, e le hore ho thehoe likarolo tsa pono. Letshwao le ka phetoa, la aroloa le ho kopanngoa bocha, 'me le ka sebelisoa mokhoeng ofe kapa ofe oa phatlalatso.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Mohanii Boitsebiso ba Lebitso la Khoebo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Mohanii Boitsebiso ba Lebitso la Khoebo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Mohanii Boitsebiso ba Lebitso la Khoebo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Dimensions & Packaging: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Tags: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Production Technology: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Design Challenge: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Research: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Inspiration: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Project Duration: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Operation Flow: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Patents: All copyrights DOTONE Brand Design,2020
Image Credits: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020