Tongming Vision Correction Logo by Kuaiyu Tang is a highly esteemed winner of the very prestigious 2023 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2023

Tongming Vision Correction Logo

by Kuaiyu Tang

Client: Shanghai Tongming Vision Correction Center

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

Verify Award Status for #144198

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Colors

The Design

About Tongming Vision Correction Logo

Tongming Vision Correction ke logo e entsoeng bakeng sa setsi sa ho lokisa pono ea bacha le bana. Lebitso Tongming le bolela thaka ea leihlo le ho khanya, kahoo thaka ea leihlo e sebelisitsoe e le ntlha ea sehlooho ea moralo. Lithaka tsa mahlo tse tharo tse nang le maemo a fapaneng a ho hlaka li hlophisitsoe ka tatellano e bontšang ts'ebetso ea tokiso ho tloha ho se hlakeng ho ea ho hlakeng. Logo ena e sebelisoa likarateng tsa khoebo, libukeng tsa lintlha le liphosetareng. Likarete tsa khoebo le sete e sa reroang li hatisitsoe pampiring e khethehileng, athe liphosetara li sebelisa lisebelisoa tsa linepe tsa kantle.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Tongming Vision Correction Logo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Tongming Vision Correction Logo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Tongming Vision Correction Logo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Dimensions & Packaging: Size of business card, width 90mm x height 55mm, size of note, width 210mm x height 285mm, etc
Tags: Logo design, business card design, memo design, poster design, website design, etc
Production Technology: The business card and the casual set are special paper, and the poster uses outdoor photo materials.
Design Challenge: To develop a project, the enterprise name is very important and needs to be more relevant to the industry. Generally speaking, it is very difficult to challenge the enterprise name and industry. The design should be internationalized according to the form and style as much as possible to capture the symbols in the industry,
Research: The center relies on the latest ophthalmic technology of Tongren Hospital, according to the principle of "three linkage" of binocular vision, uses pure physical training methods, and does not inject, take medicine, or touch the eyes. It is safe and risk-free. It is specialized in correcting myopia, hyperopia, amblyopia, astigmatism, and squint of young people. The technology is advanced and the effect is remarkable.
Inspiration: Tongming Vision Correction Center is a national chain organization specialized in correcting the vision of young people and children.
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Project Duration: The longest time of the project is spent on the logo. The purpose is very clear. A good image system is required. First, a good logo is needed. Then, the development of graphics is assisted. Then, some evolution and plasticity are done. The whole time can be completed in half a month.
Operation Flow: The project took half a month to complete.
Team Members: Kuaiyu Tang