Spectrum Mosebetsi wa Sehlooho: Setshwantsho by Arata Yokoyama

Spectrum Mosebetsi wa Sehlooho: Setshwantsho by Arata Yokoyama is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2023

Spectrum Mosebetsi wa Sehlooho: Setshwantsho

by Arata Yokoyama

Client: Arata Yokoyama

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Spectrum Mosebetsi wa Sehlooho: Setshwantsho

Mongolo wa Buka: Spectrum ke setshwantsho sa dijithale se bontshang mokgwa wa diaparo tsa mesebetsing ya Japane ka setaele sa anime ya Japane. Mosebetsi ona o qoba ho tshwana le senepe sa nnete mme o sebedisa mebala e phelang ka mokgwa o bataletseng oo hape o bonahalang o le tlwaelehile ha o shejwa. Semmuso se emela mabone a neon a Tokyo, ka dibopeho tse nolofalitsweng ka sebete bakeng sa phello e bohale, e bataletseng le e benyang. Dintlha tsa moralo wa ditshwantsho wa Bophirima di kopantswe le pontsho ya baokameli ba dipale tsa Japane. Spectrum e ile ya tatswa ka Adobe Photoshop CC. Morero ke ho etsa hore setaele se hlaka ho babapadi ka hare le ka ntle ho Japane.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Spectrum Mosebetsi wa Sehlooho: Setshwantsho ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Spectrum Mosebetsi wa Sehlooho: Setshwantsho e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Spectrum Mosebetsi wa Sehlooho: Setshwantsho e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This work depicts Japanese street fashion in the style of Japanese anime.

Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner.

The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression.
Dimensions & Packaging: 8000 x 5678 pixel, 400dpi, RGB
Tags: street fashion, anime, character design, japanese illustration, vivid color
Production Technology: Drawing with Adobe Photoshop CC
Design Challenge: In order to convey the goodness of a particular thing, I must first like it myself.
In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself.

I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences.
To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way.
Research: A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design.

Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters.
Inspiration: Today, fashion based on techwear and designs using vivid colors are global trends.

Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics.

I analyzed the coincidences and differences between them and aimed to visualize them.

Japanese people will find this illustration foreign. Foreigners may feel it is Japanese.

This in-between state is the expression I pursued.
Project Duration: This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.
Operation Flow: Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be.

Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones.

And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand.
Image Credits: #1: Illustrator NaBaBa, Private Work, 2020.