A Inc Boitsebiso ba Khampani by Yu Morisawa

A Inc Boitsebiso ba Khampani by Yu Morisawa is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2023

A Inc Boitsebiso ba Khampani

by Yu Morisawa

Client: A Inc

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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Colors

The Design

About A Inc Boitsebiso ba Khampani

A Inc ke lenaneo la boitsebiso ba khampani le entsweng bakeng sa khampani e thehilweng Tokyo. Boitsebiso bona bo hahilwe ho pota tlhaku e le nngwe A e entsweng ka mela e mebala e fapaneng. Mela ena e emela matla le bokgoni ba motho o mong le o mong ya amehang le khampani. Mela e kopanang e bontsha kamoo khampani e hlahang ka teng ka ho fapana ha dikgetho tsa batho. Boitsebiso bona bo sebediswa dikarateng tsa kgwebo le mekotlaneng ya mangolo, mme motho ka mong a ka kgetha mmala oo a o ratang haholo. Mebala ya mekotlana e ka lokiswa hore e tshwane le ba amoheswang mangolo. Letshwao la khampani le hatetswe ka mokgwa o phahamisang sebopeho, e le hore mebala e matla e dule e le bonolo.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

A Inc Boitsebiso ba Khampani ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. A Inc Boitsebiso ba Khampani e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, A Inc Boitsebiso ba Khampani e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals.
Dimensions & Packaging: Business card
Width91mm, Height55mm

Envelope
Width235mm, Height120mm
Tags: limitless energy, potential, a range of colors, stripes, diversity
Production Technology: In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
Design Challenge: Design a single letter A as a logo.
Research: I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate.
Inspiration: Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.

The meanings invested in the logo are

1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences.
Project Duration: Completed in Tokyo in 2020. Since then, we have continued to refine it.
Operation Flow: Understanding of identity
Company motivation
Visualization of company image
recruiting
Image Credits: Photographer / Ryo Yasumoto