Purity Ring Moralo oa Ka Hare oa Lebenkele la Thekiso ka Guang Zhang

Moralo oa Purity Ring Moralo oa Ka Hare oa Lebenkele la Thekiso ka Guang Zhang ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Sebaka sa Ka Hare le Dipontsho.

SileveraKa Hare· 2023

Purity Ring Moralo oa Ka Hare oa Lebenkele la Thekiso

ka Guang Zhang

Moreki: XingShangZhiLi

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Ka Hare

13,647

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #146649

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Purity Ring Moralo oa Ka Hare oa Lebenkele la Thekiso

Purity Ring ke moralo oa ka hare oa lebenkele la thekiso o phethetsoeng Shenzhen. Karolo e ka pele e kholo ea khalase e lumella makhasi a tšepe a ka hare hore a bulehele ka lehlakoreng la mall joaloka sethala sa papali. Makhasi ana a entsoe ka tšepe e sa ruruheng e tsitsitsoeng moralong oa ka hare oa tšepe ea li-angle. Lesela le lesoeu le bokaholimo ba mobu o hatelitsoeng ka morao ho lona li fa sebaka sa puisano boikutlo bo bulehileng. Sebaka sa ho leta le tafole ea chelete li kopantsoe ka mola o kobehileng. Kamore ea ho leka liaparo e behiloe holim'a mehato qetellong ea sebaka, 'me libaka tsa ho lula li nka sebopeho sa sethala se bōpehileng joaloka tlhaku ea T.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Purity Ring Moralo oa Ka Hare oa Lebenkele la Thekiso ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Purity Ring Moralo oa Ka Hare oa Lebenkele la Thekiso e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Purity Ring Moralo oa Ka Hare oa Lebenkele la Thekiso ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Considering the normal appearance of the stores around the mall, the designer hopes that the eyes of the crowd can quickly attract the stores, so a large area of glass is used to make the metal petals in the space unfold like a theater. Deconstructed metal petals. The white curtain and the rammed earth behind it form a vague indoor and outdoor atmosphere under the sky, which makes communication area have an open feeling.
Boholo le Phuthelo: The metal is finished with stainless steel, and the internal angle steel framework is fixed up and down. Every link from snapping line positioning to on-site installation needs to be closely contacted with the workers
Lithegi: interior,deconstructionism，commercial space
Theknoloji ya Tlhahiso: The designer repeatedly adjusted with the stainless steel manufacturer through manual model and computer drawing, and communicated with the master in the factory for many times in terms of shape and paint surface to achieve the sense of deconstruction but not sharp space. This is also due to the cooperation with the workers on the site. The different proportions of metal blocks in the air and landing in the corridor also directly affect the atmosphere people feel in the space.
Phephetso ya Moralo: The biggest challenge comes from the fact that space takes the form of deconstruction but is not aggressive. We need to use hard materials to express the soft spirit. The soft body and hard appearance match each other. Therefore, the designer made many adjustments at the construction site to make the scale of each block extending into the space suitable for the atmosphere to be expressed.
Dipatlisiso: The designer has continuously observed the status of customers who have purchased goods and their attitudes towards the products for a period of time, connecting customers and brands with space and promoting purchase behavior are the core issues considered by the project.
Kgothaletso: The project is inspired by the brand spirit "Gentle and Tough"and the inspiration of shape comes from flowers. The designer hopes to create a space with brand spirit by deconstructing and adding new materials. When customers walk into the space, they have not only the sense of security wrapped by petals, but also the new sense of experience formed after the body is reorganized and endowed with hard metal materials, which makes customers have stronger emotional connection with the brand.
Nako ya Projeke: The project started in July 2021 in ShenZhen and finished in October 2022 in ShenZhen
Tsamaiso ya Mosebetsi: According to the positioning of the product and the shopping habits of local people, GuangZhang shrink the waiting and cash register into a circle through a curve, and naturally have a dialogue with the salesperson to build trust when the partners are waiting for customers to change clothes. The customer's locker room is designed on the steps at the end of the space, and the waiting seats are designed in the form of a T-shaped platform. The customer walks down the steps with new clothes, and emerges from the corner of the clothes,Space forms a complete experience.
Litlotla tsa Setshwantsho: Image #1: Photographer Zhao Liang Tan
Image others: Photographer Ou Yang Yun