ReForm Plastic Moralo wa Sebopego sa Letshwao by Giang Nguyen

ReForm Plastic Moralo wa Sebopego sa Letshwao by Giang Nguyen is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2024

ReForm Plastic Moralo wa Sebopego sa Letshwao

by Giang Nguyen

Client: ReForm Plastic

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About ReForm Plastic Moralo wa Sebopego sa Letshwao

ReForm Plastic ke kgwebo e nang le maikutlo a setjhaba e nang le ntlokgolo Vietnam, e ikemiseletseng ho sebetsana le taba ya litšila tsa polasetiki, ho ntlafatsa bophelo bo botle ba basebetsi ba litšila ba sa sebetseng semmuso, le ho kgothaletsa moruo o potologang ka tlhahiso ya thepa le liboto tse entsweng ka litšila tsa polasetiki tse sebelisetswang hape. Sebopeho sa bokahodimo se ikgethang sa liboto tsa ReForm Plastic se lokilwe ka boqhekanyane ka boitsebiso ba letshwao. Ha kgwebo e ntse e hlahisa liboto tse ntjha, laeborari ya thepa ya letshwao la yona e hola ebile e fetoha, e hlahisa pokello e matla le e kopaneng ya thepa ya moralo bakeng sa mesebetsi ya boqapi.

The Recognition

About the Moputso oa Boronse oa A' Design Award

ReForm Plastic Moralo wa Sebopego sa Letshwao ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. ReForm Plastic Moralo wa Sebopego sa Letshwao e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. ReForm Plastic Moralo wa Sebopego sa Letshwao e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Tags: plastic waste, brand identity, social impact, recycled, furnitures
Design Challenge: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Inspiration: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Project Duration: The project was started in July 2021 and finished in October 2021.
Team Members: Giang Nguyen
Image Credits: Hieu Nguyen

Read the Press Release