Wonderland Fruit Mosebetsi oa Mantlha: Setšoantšo sa Sepakete by Chia-Liang Lin

Wonderland Fruit Mosebetsi oa Mantlha: Setšoantšo sa Sepakete by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2023

Wonderland Fruit Mosebetsi oa Mantlha: Setšoantšo sa Sepakete

by Chia-Liang Lin

Client: Huzhou University

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wonderland Fruit Mosebetsi oa Mantlha: Setšoantšo sa Sepakete

Mongolo oa Buka: Wonderland Fruit ke letoto la litšoantšo tsa sepakete tse entsoeng bakeng sa lihlahisoa tsa litholoana. Litšoantšo tsena li sebelisa lintlha tsa bonono ba Setso sa Machaena, joalo ka meaho e phahameng, litsohatsana le maru a lehlohonolo, ho bontša moya oa lefatše la mohlolo. Mmala o latela mmala oa tholoana ka 'ngoe, e le hore setšoantšo le sehlahisoa li tsamaellane ka pono le setaele. Mebala e bonolo e sebelisitsoe ho kopanya setaele sa setso le sa kajeno. Letoto lena le entsoe ka Adobe Photoshop le Illustrator, 'me leqephe le leng le le leng le na le boholo ba 297 ka 420 milimithara.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Wonderland Fruit Mosebetsi oa Mantlha: Setšoantšo sa Sepakete ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Wonderland Fruit Mosebetsi oa Mantlha: Setšoantšo sa Sepakete e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Wonderland Fruit Mosebetsi oa Mantlha: Setšoantšo sa Sepakete e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Wonderland, Fruit, Wonderland Friut
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research: Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
Inspiration: The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
Project Duration: This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHIA-LIANG LIN
Designer: XI-TING HUANG AND SHENG-ER YU
Illustrator: XI-TING HUANG AND SHENG-ER YU