The Dark Side of the Moon Lengolo La Lerato ka Maria-Luisa Uth

Moralo oa The Dark Side of the Moon Lengolo La Lerato ka Maria-Luisa Uth ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2023

The Dark Side of the Moon Lengolo La Lerato

ka Maria-Luisa Uth

Moreki: Fortuna Design Studio

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

10,068

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #147779

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le The Dark Side of the Moon Lengolo La Lerato

Lehlakore le Lefifi la Khoeli ke lengolo la lerato le buang pale ea setso ea Machaena. Merero ena e keteka moralo o motle oa khatiso oa khale ka ho shebana le mofuta, lipapiso, moralo oa litšoantšo le thepa. Sephutheloana sa tlhaku sea buleha 'me karolo e lefifi ea khoeli ea bonahala. Lengolo le menngoe joalo ka mokotla oa mokotla, e leng mokhoa oa ho mena o tsoang Japane o ileng oa fihla Europe lekholong la 18th mme oa tsebahala joalo ka mokhoa oa ho mena mangolo a lerato. Pampiri e sebelisitsoeng, e ka mennoang ntle le ho petsoha, 'me e feto-fetoha, e lumella mahlakore a mabeli a tlhaku ho qhibiliha ha a tšoara khanya.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

The Dark Side of the Moon Lengolo La Lerato ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. The Dark Side of the Moon Lengolo La Lerato e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. The Dark Side of the Moon Lengolo La Lerato e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Boholo le Phuthelo: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Lithegi: graphic design, illustration, print, type design, package design
Theknoloji ya Tlhahiso: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Phephetso ya Moralo: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Dipatlisiso: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Kgothaletso: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Nako ya Projeke: started August in Hangzhou and finished November in Hangzhou
Tsamaiso ya Mosebetsi: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Litlotla tsa Setshwantsho: Qianli Ma, Maria-Luisa Uth