Meat Festival Moralo oa Ka Hare oa Restorante by Chang Ming Hu

Meat Festival Moralo oa Ka Hare oa Restorante by Chang Ming Hu is a highly esteemed winner of the very prestigious 2023 Moputso oa Silevera oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

SileveraKa Hare· 2023

Meat Festival Moralo oa Ka Hare oa Restorante

by Chang Ming Hu

Client: AJA Architects Associates

Moputso oa Silevera oa A' Design Award Winner in Ka Hare Category

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Verified Award Winner

Verify Award Status for #148117

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat Festival Moralo oa Ka Hare oa Restorante

Meat Festival ke moralo oa ka hare oa restorante ea lelapa ea yakiniku ea Sejapane e Taipei. Sebaka sa limithara tse lekanang le 224 tse sekwere se bululetsoe ke mekete ea setso ea Sejapane. Li-fireworks, ho tšoasa litlhapi tsa gauta, litafole tsa barekisi ba literateng le lipapali tsa bana li hlalosoa bocha e le likarolo tsa moralo. Lifolakha tse kholo, mabokose a khanya, meaho ea li-arch le 'mala o mofubelu li theha moea oa mokete. Litulo li hlophisitsoe ka mokhoa oa litafole tse nyenyane, 'me khalase e nang le mekhabiso e bonaletsang hanyane e arola karolo e ka holimo ea sebaka ka seng. Liskrini tsa mesh le lisebelisoa tse benyang li boloka sebaka se phela ha li ntse li sireletsa lekunutu la bajeli.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Meat Festival Moralo oa Ka Hare oa Restorante ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Meat Festival Moralo oa Ka Hare oa Restorante e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Meat Festival Moralo oa Ka Hare oa Restorante ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the Yakiniku Family Restaurant. The signboard of "raw meat" outline on the red bottom, directly shows the store protagonist, with sparks, lively interpreting the young and vigorous brand attribute.
Dimensions & Packaging: This is the 224 square meters restaurant.
Tags: Interior, Commercial, Taipei, Taiwan, AJA
Production Technology: The seat arrangement is presented in the mode of small stall, and the area above the neck is separated by the translucent patterned glass, which simulates the silhouette of countless people during the peak time of dining.

To create the atmosphere, large flags, light boxes, children's game display, arch structure, and red color, etc., are used to directly immerse the moment of festival time. In addition, the mesh screen, irregular excavation on the wall, and use of reflective materials are all to increase the sense of interest and penetration of the space, while considering the personal privacy of customers during the dining, that is, to participate together without disturbing.
Design Challenge: The bustling atmosphere and the dining privacy of customers are the challenges of this case. The overall atmosphere is created from the lively and prosperous tone of the festival, so the sense of richness and the interaction of crowd reunion have a very important influence on the overall atmosphere, but in the actual dining, it is not really like the full open space in the festival. Therefore, through the arc-shaped frame, mesh screen, meat-shaped orifice, translucent patterned glass of a certain height, and reflective materials, each space area is really separated, to maintain the privacy of customers while considering the mobility of the space and the sense of prosperity and bustle of the festival atmosphere.
Research: Founded in 2004, "Oh my! O-NiKU", which is the first yakiniku brand of WowPrime Group, focusing on the family restaurant oriented Japanese yakiniku. O-NiKU seeks for change and innovation to conform to the transition of trend of the times.

In 2022, which is the 18th anniversary of the brand establishment, it maintains the core value of "delicious Japanese meat barbecue", integrating the fireworks, goldfish fishing, vendors market, children's games and more active elements of the Japanese traditional festival into the brand, to make the brand younger.
Inspiration: Inspired by traditional Japanese festival, the representative elements such as fireworks, goldfish fishing, street vendors' market, children's games and so on, are substituted into the stores. Combined with the raw materials such as meat type, roasting mesh and red color of the brand, a young, carefree, and celebratory dinner atmosphere is created.
Project Duration: The project started in August 2021 and finished in September 2021 in Taipei.
Operation Flow: This case is located in the downtown old building. The designer uses the red arch light and boxes by the window, to build a prosperous image of neon lights, rebuild the original hard frame, through different points of view, and redefine the relationship between the old building and the city, just as seeing the people wandering outside in the festival from the booth, and reducing the distance of internal and external space.
Team Members: Chang Ming Hu