Old Town of Lijiang Letoto la Litšoantšo by Ju Jijing

Old Town of Lijiang Letoto la Litšoantšo by Ju Jijing is a highly esteemed winner of the very prestigious 2023 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2023

Old Town of Lijiang Letoto la Litšoantšo

by Ju Jijing

Client: Northeastern University of China

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Old Town of Lijiang Letoto la Litšoantšo

Old Town of Lijiang ke letoto la litšoantšo tse entsoeng ho hlahisa le ho sireletsa setso sa motse oa khale oa Chaena. Litšoantšo tsena li bontša likarolo tsa lefa la setso, liketsahalo tsa lehae le mebala e nang le maemo a fapaneng ka mokhoa oa naha. Setšoantšo se seng le se seng se taketsoe ka software ea moralo oa vector ka boholo ba limilimithara tse 800 ka tse 800, 'me se hatisitsoe ka theknoloji ea khatiso ea boleng bo holimo. Letoto lena le arolelana lefa la tlhaho le la batho la Lijiang ka puo ea pono e lumellanang le tatso ea sejoale-joale. Sepheo ke ho phahamisa temoho ea sechaba ka setso sa metse ea setso le tšireletso ea sona.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Old Town of Lijiang Letoto la Litšoantšo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Old Town of Lijiang Letoto la Litšoantšo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Old Town of Lijiang Letoto la Litšoantšo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
Dimensions & Packaging: Illustration:800mm(H)x800mm(W),150dpi, RGB.
Tags: Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
Inspiration: Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
Project Duration: The project started in September 2022 and finished in January 2023 in China
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
Team Members: Designer:Ju Jijing，Art Director: Huo Kai
Image Credits: Ju Jijing, 2022