Modulabs Mosebetsi oa Mantlha: Sistimi ea Boitsebiso ba Pono by Wonseon Yu and Yoonhee Jeong

Modulabs Mosebetsi oa Mantlha: Sistimi ea Boitsebiso ba Pono by Wonseon Yu and Yoonhee Jeong is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2023

Modulabs Mosebetsi oa Mantlha: Sistimi ea Boitsebiso ba Pono

by Wonseon Yu and Yoonhee Jeong

Client: Modulabs

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Modulabs Mosebetsi oa Mantlha: Sistimi ea Boitsebiso ba Pono

Mongolo oa Buka: Modulabs ke sistimi ea boitsebiso ba pono e entsoeng bakeng sa sechaba sa lipatlisiso. Sistimi ea boitsebiso e hahiloe ka mofuta oa litlhaku o ikhethileng oa phapano. Mofuta ona oa litlhaku o na le tsela e le 'ngoe ea kholo e nang le mehato e 300, e lumellang mefuta e mengata e fapaneng ea sebopeho sa litlhaku. Tlhaku e 'ngoe le e 'ngoe e taboa ka hloko ho fapana le ho hlahisoa ho tsoa mefuteng ea geometriki, e leng se fanang ka semelo sa botho. Litlhaku tse fokolang ha kalokalo li bonts'a ketso le tlhahlobo ho e-na le liphetho tse phethehileng. Litho li ka sebelisa mofuta ona oa litlhaku ho tsamaisana le boitsebiso, 'me lisebelisoa tsa ka hare li ba thusa ho theha mabitso ka bonolo.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Modulabs Mosebetsi oa Mantlha: Sistimi ea Boitsebiso ba Pono ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Modulabs Mosebetsi oa Mantlha: Sistimi ea Boitsebiso ba Pono e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Modulabs Mosebetsi oa Mantlha: Sistimi ea Boitsebiso ba Pono e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
Tags: Identity, Typeface, System
Production Technology: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
Design Challenge: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
Research: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
Inspiration: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
Project Duration: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
Operation Flow: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
Patents: trademarks: Modulabs (2023)
Team Members: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong