Mei Tao Wan Boitsebiso ba Khoebo by Chen Zilong

Mei Tao Wan Boitsebiso ba Khoebo by Chen Zilong is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2023

Mei Tao Wan Boitsebiso ba Khoebo

by Chen Zilong

Client: Communication University of Zhejiang

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mei Tao Wan Boitsebiso ba Khoebo

Mei Tao Wan ke boitsebiso ba khoebo bo entsoeng bakeng sa serapa sa indasteri ea bonono le boqapi Foshan, Profinseng ea Guangdong. Letshwao le thehiloe holim'a tlhaku ea M, e leng tlhaku ea pele ea lentsoe botle, hape le thehiloe holim'a moaho o hlophisitsoeng ka mekhahlelo oa serapa seo. Sebopeho se lelelele se hopotsa mesamo ea letsopa ea indasteri ea sebaka seo ea ho etsa lipiso. Sebopeho sa ntlo se emela sebaka sa bonono se bulehileng le sa machaba. Sebopeho se kopanetsaneng se supa kopano ea bokhoni. Boitsebiso bona bo sebelisitsoe holim'a likarete tsa khoebo, mekotla ea lesela le liphoster, e lokisitsoeng ka k'homputha ebe e hatisitsoe bakeng sa tšebeliso.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Mei Tao Wan Boitsebiso ba Khoebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Mei Tao Wan Boitsebiso ba Khoebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Mei Tao Wan Boitsebiso ba Khoebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park.
Dimensions & Packaging: Business card: 90mm×2mm×54mm ；
Cloth bag: 380mm×100mm×320mm ；
Poster: 800mm×80mm.
Tags: Brand design, Fo Shan Culture, Shi Wan, Logo Design
Production Technology: It is designed and produced by computer and printed by the enterprise.
Design Challenge: It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design.
Research: Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents. In the future, Mei Tao Wan will attract more talents and artists, and move forward step by step.
Inspiration: They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space.
Project Duration: The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022.
Operation Flow: The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design.
Image Credits: Image #1:Zilong Chen
Image #2:Chao Yang
Image #3:Zilong Chen
Image #4:Chao Yang