Khauta Papatso · 2023
Namito Setšoantšo sa Sebapali sa Papali ea Bonono
by Ge Zhang
- Moputso oa Khauta oa A' Design Award 2023 in Papatso
- CLIENT: Ge Zhang
- Estimated Number of Design Views: 717,999
- Verification code 3A95DCE8E2 · Verify this award
Colors
About Namito Setšoantšo sa Sebapali sa Papali ea Bonono
Namito ke setšoantšo sa papali ea bonono ea inthanete se entsoeng bakeng sa tšebeliso ea khoebo. Namito ke ngoanana ea nang le melomo e bōpehileng joaloka perekisi, moriri o mofubelu o bōpehileng joaloka li-mushroom le seaparo sa hlooho se bōpehileng joaloka litsebe tsa 'mutla. O apere mose o mofubelu 'me o eme ka matsoho a hae a le ka har'a lipokotho, mahlo a hae a koetsoe. Melomo ea hae e nyenyefetseng e etsa lipelo tse peli le tlhaku ea X, e leng letšoao la ho rata lefatše ha o ntse o hana se sebe. Sebapali sena se hlaha litšoantšong, livideong, lipontšong le lithupelong tse hatisitsoeng. Namito e reretsoe ho fokotsa khatello ea kelello le ho khothalletsa batho hore e be bona ka sebele.
About the Moputso oa Khauta oa A' Design Award
Namito Setšoantšo sa Sebapali sa Papali ea Bonono ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Namito Setšoantšo sa Sebapali sa Papali ea Bonono e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Namito Setšoantšo sa Sebapali sa Papali ea Bonono e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Press Kit
- Unique Properties
- Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
- Dimensions & Packaging
- In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
- Tags
- Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
- Production Technology
- Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
- Design Challenge
- Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art. - Research
- Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos. - Inspiration
- People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
- Project Duration
- Since 2021, China
- Operation Flow
- Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
- Image Credits
- Beijing JiuPin Technology Co., Ltd.
