Xiling Sethala sa Motho wa Dijithale by Baidu AI Cloud is a highly esteemed winner of the very prestigious 2023 Moputso oa Silevera oa A' Design Award in Moralo wa Sebopeho, Tshebedisano le Boiphihlelo ba Mosebedisi Competition Category.
SileveraSebopeho· 2023
Xiling Sethala sa Motho wa Dijithale
Client: Baidu Online Network Technology (Beijing) Co., Ltd
Moputso oa Silevera oa A' Design Award Winner in Sebopeho Category
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- Verified Award Winner
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The Design
About Xiling Sethala sa Motho wa Dijithale
Xiling ke sethala sa tlhahiso le tshebetso ya motho wa dijithale se hokahanyang dikgwebo le bareki. Basebedisi ba theha batho ba dijithale ba shebahalang jwaloka batho ba nnete ho tswa ho difoto, mantswe a sehlooho le diphetoho tsa dipharamitha. Phatlalatso e phelang e tsheheditswe ka mekgwa e mmedi, e tsamaiswang ke bohlale ba maiketsetso kapa e tsamaiswang ke motho, moo khamera e le nngwe e hapang motsamao le ditshebetso tsa sefahleho. Divideo di hlahiswa ka ho kenya ditaelo tsa motho wa dijithale ho sehlophisi se seng sa moleng (non-linear editor). Ditekanyetso tsa boiphihlelo di hlaloswa bakeng sa batho, mesebetsi le maemo, kahoo dikahare tsa motho wa dijithale di etswa ka ditjeo tse tlase le ka nako e kgutshwane.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Xiling Sethala sa Motho wa Dijithale ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Xiling Sethala sa Motho wa Dijithale e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Xiling Sethala sa Motho wa Dijithale ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a production and operation platform, this platform connects enterprises on one end and consumers on the other. By breaking down the people, services, and environment in the digital human service scenario, and gradually integrating experience design and AI technology, the platform has achieved the ability to create digital humans, conduct live streaming, and generate videos easily, at low cost, and in a short period of time. It also improves consumer experience of using digital human products.
- Dimensions & Packaging
- PC,web,computer,Artificial intelligence technology enables the creation, animation, and video generation of digital humans.
- Tags
- User experience, digital humans, artificial intelligence, live streaming
- Production Technology
- The platform allows users to quickly generate ultra-realistic digital humans using photos, keywords, and parameter adjustments. With the digital humans, users can carry out live streaming activities using either AI-driven or human-driven methods. Finally, users can also generate videos directly by inputting digital human-related commands into a non-linear editor, enabling quick deployment of digital humans.
- Design Challenge
- The biggest challenge is how to ensure that the Xiling Digital Human Live Streaming Platform is both efficient and user-friendly in producing content, while also being able to produce digital content that satisfies consumers. Based on this, we have broken down the digital human service scenario into atomic levels, defining experience standards and embedding AI capabilities at each level to ensure the quality of the digital human experience in core elements such as humans, activities, and scenes, thus achieving both good and fast results in digital human production.
- Research
- We conducted market research and user interviews and found that with the further development of the digital economy, people's demand for digital life has also increased. There is a growing contradiction between the needs of enterprises for digital humans and the high cost and long cycle of digital human creation. The emergence of this platform can help enterprises to quickly and efficiently provide content services of digital humans, and accelerate the global digitization process.
- Inspiration
- As digital humans have gradually entered people's daily lives from games and films, the current high-cost and long-cycle model of creating digital humans can no longer meet the needs of enterprises for using digital humans. Enterprises urgently need a low-cost and short-cycle way them could afford and use digital humans well. Therefore, leveraging its years of AI expertise, Baidu has developed this platform to accelerate the process of the digital era.
- Project Duration
- This project was launched in January 2022 in Beijing and made its first appearance in China in July 2022. It is still ongoing and the team members are based in Beijing, China.
- Operation Flow
- The platform allows users to quickly generate ultra-realistic digital humans using photos, keywords, and parameter adjustments. With the digital humans, users can carry out live streaming activities using either AI-driven or human-driven methods. AI-driven digital humans can interact with the audience through Q&A sessions. Human-driven live streaming can be achieved directly with a single camera for capturing movements and facial expressions to drive the digital human. Finally, users can also generate videos directly by inputting digital human-related commands into a non-linear editor, enabling quick deployment of digital humans.
- Patents
- CN202230461344.8.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230461334.4.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230460831.2.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230461301.X.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230484501.7.Baidu Online Network Technology (Beijing) Co., Ltd.2022
- Team Members
- Zhejia Zhang
Ningqian Ma
Wei Wang
Haoyuan Ma
Tingting Wang
Youping Yu
Qian Liu
Shiyan Li
Zhun Wu
Zhangyu Gu
Yutong Xiao
Jian Yang
Long Cang
Xin Guo
Lu Zhang - Image Credits
- All rights reserved by Baidu Online Network Technology (Beijing) Co., Ltd. 2023
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