Animated Koopmans Logo Boitsebiso ba Mokgatlo by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2023

Animated Koopmans Logo Boitsebiso ba Mokgatlo

by Ruud Winder - Rebrandt

Client: Rebrandt

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Animated Koopmans Logo Boitsebiso ba Mokgatlo

Koopmans o ile a kopa Rebrandt hore a hlalose bophara ba mefuta ya tsona ka ho hlaka. Lentswe "lebenkele la khatiso" ha le sa emele seo ba se etsang. Boitsebiso bona bo bocha kahoo ha se puo ya moralo e khahlang mahlonoko feela empa hape ke sesebeliswa sa leano la papatso se hlalosang mefuta e mengata ya dihlahiswa tseo ba ka di fana ka tsona. Ruud Winder, hlooho ya moralo wa Rebrandt, o ne a batla hore mokgwa o mahlahahlaha wa ho sebetsa wa mokgatlo o bontshwe meralong. Motsamao o fapana le kgotso e nahanwang ya khamphani ya khatiso, ka ho kgetheha bophara boo bo ne bo tlameha ho hatelwa.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Animated Koopmans Logo Boitsebiso ba Mokgatlo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Animated Koopmans Logo Boitsebiso ba Mokgatlo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Animated Koopmans Logo Boitsebiso ba Mokgatlo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022