Roger That Inspirationlabs Boitsebiso ba Kgwebo by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
TšepeKerafikhe· 2023
Roger That Inspirationlabs Boitsebiso ba Kgwebo
Client: Rebrandt
Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category
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- Verified Award Winner
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The Design
About Roger That Inspirationlabs Boitsebiso ba Kgwebo
Ho iphedisa ke lebaka la pele la lefu har'a batjha naheng ya Netherlands. Rogier Hulst, molekane ya ratehang le motswalle wa sehlopha sa moqapi, o ile a hlokahala a ntse a le motjha haholo. Mmaabo o thehile Roger That ho fa batjha ba bang monyetla wa ho fumana bodulo, tsebe e theetsang le kaotšhiso. Jwalo ka moqapi ya motjha, Rogier o ne a na le logo e ikgethang. Kaha Roger That e theilwe ka lebaka la lefu la Rogier Hulst, mokgatlo o ne o batla hore moralo o tswe moralong wa hae. Ho ipapisitswe le logo e tlwaelehileng ya Rogier van Hulst, moqapi o entse tsamaiso e emelang mebala e mengata le phapang ya batjha.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
Roger That Inspirationlabs Boitsebiso ba Kgwebo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Roger That Inspirationlabs Boitsebiso ba Kgwebo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Roger That Inspirationlabs Boitsebiso ba Kgwebo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based on the typical R-logo of Rogier van Hulst, the designer made a block system that represents the multi-colouredness and diversity of the youngsters. Which way are you going? What movement is expected of you? The flexibility of the blocks stands for the freedom of moving, a message to all the (young) people; feel free to move to any direction.
- Tags
- Rogier van Hulst, branding, Roger That, Inspiratielab
- Production Technology
- For the corporate identity is printwork made, and also streetart and digital materials.
- Design Challenge
- To keep the design of Rogier van Hulst alive in this new identity.
- Inspiration
- Suicide is the number 1 cause of death among young people in the Netherlands. Rogier Hulst, valued colleague and friend of the design team, passed away much too young. His mother founded 'Roger That' to offer other young people the opportunity to receive shelter, a listening ear and coaching. As a young designer, Rogier had a unique logo. Since Roger That originated from the death of Rogier Hulst, the agency wanted the design to stem from his design.
- Project Duration
- 2 months
- Patents
- 2023 Ruud Winder - Rebrandt
- Team Members
- Ruud Winder - Rebrandt
- Image Credits
- 2023 Ruud Winder - Rebrandt
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