Home Poster by Tao Ran is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2023

Home Poster

by Tao Ran

Client: Shenzhen Yixin Visual Brand Planning Consulting Co., Ltd

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner
Verify Award Status for #149582

View at A' Design Award Press Release Award Badge

Colors

The Design

About Home Poster

Poster e sebelisa puo e bonolo e hlakileng e ntšo le e tšoeu le mokhoa oa tlhahiso e qabolang ho fa bamameli pono e hlakileng. Ka lihlaha tsa linonyana, ha ho na makala a ka fumanoang bakeng sa ho haha sehlaha. Ho e-na le hoo, litlhaka tsa polasetiki li sebelisoa e le lisebelisoa tsa ho haha sehlaha, tse bontšang tšenyo e tebileng ea tikoloho. Ho na le tšepo ea hore bamameli ba ka nahana ka ho senyeha ha tikoloho, hape ba ipiletsa ho batho ho ela hloko ho sireletsa tikoloho le meru.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Home Poster ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Home Poster e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Home Poster e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster uses the simple black and white graphic visual language and humorous presentation form to give the audience a vivid visual experience. Through the nesting of birds, no branch material can be found for nesting. Instead, plastic straws are used as nesting materials, reflecting the serious environmental damage. It is hoped that the audience can think about the deterioration of the environment, and also call on people to pay more attention to protecting the environment and forests.
Dimensions & Packaging: 700*1000mm
Tags: poster、Environment、ecology、birds
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to use the simple black and white graphic language to describe the environmental problems facing mankind.
Research: Use the simple black and white graphic visual language, combined with the humorous expression form that is easy for people to accept and understand, to achieve the visual experience for the audience and arouse the thinking of environmental protection.
Inspiration: One day, I accidentally saw a bird holding a plastic straw in its mouth, which is a strong contrast to the bird holding a branch in its mouth to build a nest in my memory. Because of such a touch, I created this public welfare poster.
Project Duration: Poster design started in June 2022 and completed in September 2022.
Operation Flow: Although it is a poster for domestic events, it has been introduced all over the world and has a strong presence through the participation exhibitions of many international competitions.