Endless Scenery City Poster by Leijing Zhou, Aoyi Shen and Aiwen Mai

Boronse Tlhahiso · 2023

Endless Scenery City Poster

by Leijing Zhou, Aoyi Shen and Aiwen Mai

Moputso oa Boronse oa A' Design Award 2023 in Tlhahiso
CLIENT: Zhejiang University
Estimated Number of Design Views: 76,823
Verification code F89CD76792 · Verify this award

View at A' Design Award Press Release

Colors

About Endless Scenery City Poster

Endless Scenery ke letoto la diphoster tsa toropo tse thehiloeng holim'a maemo a leshome a West Lake, Hangzhou, Chaena. Liphoster tsena li bontša maemo a tsebahalang joalo ka Three Pools Mirroring the Moon le Curved Yard and Lotus Pool in Summer. Setšoantšo se seng le se seng se kopanya pente ea bohlale ba maiketsetso (artificial intelligence) le mokhoa oa setso oa Chaena oa watercolour. Litšoantšo tsa motheo li ile tsa hlahisoa ka sesebelisoa sa AI sa ho penta, tsa lokisoa ka software ea ho fetola litšoantšo. Mebala e fapaneng e hlahisa semelo sa sebaka se seng le se seng. Liphoster tsena li ka boela tsa sebelisoa ho stempe, likhatiso, lipapatso tse hatisitsoeng le sepaka.

About the Moputso oa Boronse oa A' Design Award

Endless Scenery City Poster ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Endless Scenery City Poster e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Endless Scenery City Poster e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Press Kit

Unique Properties: Endless Scenery takes Ten scenes of West Lake in China as the creation background, and carries out the graphic design of the theme through AI painting, an emerging creation method. The work shows the Sinicized depiction of the beauty of West Lake represented by Three Pools Mirroring the Moon, Curved Yard and Lotus Pool in Summer, etc. Combining advanced AI painting methods with the classical Chinese watercolor painting styles, the endless scenery of West Lake in China is displayed.
Dimensions & Packaging: The length is 3600px and the width is 3600px.
Tags: Natural Scenes, West Lake, AI Painting, Graphic Design, Watercolor Painting
Production Technology: The product uses ERNIE-ViLG as the core AI painting tool and is further modified and improved by the creator using Photoshop.
Design Challenge: This graphic design work mainly has the following two difficulties: First, how to make better use of AI painting, so that the generated works not only have visual beauty, but also have artistic conception beauty. The second is to re-create the works generated by AI painting, taking the essence and eliminating the dross to present more satisfying works.
Research: Research type: visual graphic design; Research goal: to better present the beauty of West Lake; Research direction: The current popular AI painting technology is combined with the Chinese watercolor style to generate graphic design works with the theme of ten scenes of West Lake. Use modern technology to assist art creation, better show the beauty of China, and spread Chinese culture; Research methods: online data and desktop research; Social influence: This not only spreads China's West Lake culture, but also reflects the vitality of AI painting. This makes it particularly attractive among many graphic designs.
Inspiration: The West Lake in Hangzhou is famous for its beautiful scenery and many places of interest, and the Ten scenic spots of the West Lake are indispensable. We combine the fashionable AI painting technique with the retro Chinese watercolor painting style to create the graphic design works, hoping to see a different artistic understanding from previous design. The design uses different hues to show the unique features of the landscape, which can attract users' attention and spread Chinese culture.
Project Duration: The project was launched in Hangzhou in January 2023.
Operation Flow: The work can be used on stamps, publications (magazines, newspapers and books), print advertisements, posters, billboards and product packaging, etc.
Image Credits: Aoyi Shen
Aiwen Mai