Sparrow Branding Boitsebiso ba Khoebo by Hiroshi Kurisaki

Sparrow Branding Boitsebiso ba Khoebo by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2023

Sparrow Branding Boitsebiso ba Khoebo

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Sparrow Branding Boitsebiso ba Khoebo

Sparrow Branding ke boitsebiso ba khoebo bo entsoeng bakeng sa k'hamphani ea tlhahiso ea papatso e thehiloeng Tokyo, e thehiloeng ka 2020. Boitsebiso bona bo akaretsa letshwao (logo), litšoantšo tse ka sehloohong le lisebelisoa tsa ho ngola. Thaka, e leng mohloli oa lebitso la k'hamphani, e bontšoa e na le sefate sa mokoku e le sefate sa letšoao. Mohopolo ona o tsoa paleng eo ho eona sefate sa mokoku se sireletsang thaka kotsing efe kapa efe. Makala a 'nete a mokoku, a hlophisitsoeng ke setsebi sa ho hlophisa lipalesa, hammoho le mohlala oa thaka o kang oa 'nete, li ile tsa nkuoa linepe ho e-na le ho sebelisa litšoantšo tsa k'homphieutha. Sebopeho sa pono se matla ebile se tebile ho fapana le ho ba se hloa-hlong.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Sparrow Branding Boitsebiso ba Khoebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Sparrow Branding Boitsebiso ba Khoebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Sparrow Branding Boitsebiso ba Khoebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.