Ranger Boitsebiso ba Pono by Zhang Weiwei

Ranger Boitsebiso ba Pono by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2023

Ranger Boitsebiso ba Pono

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

12,000

Verified Award Winner

Verify Award Status for #150972

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger Boitsebiso ba Pono

Ranger ke boitsebiso ba pono bo entsoeng bakeng sa hotele e sebeletsang bahahlauli ba bacha. Boitsebiso bona bo bapisa moeti e mong le e mong le "ranger," e leng sebapali se tsebahalang libukeng tsa litšomo. Sesitha sa ranger se sebelisoa e le ntho e kholo ea boqapi, 'me letoto la matšoao a lisebelisoa tsa ranger le fumanoa ho sona. Matšoao ana a sebelisoa lisebelisoang tsa ofisi le tsa hotele ka boholo bo tloaelehileng, hape a sebelisoa dintlheng tse mematang baeti hore ba nke karolo. Lentsoe la khoebo (logo) le hatisoa ka mokhoa oa "laser foil stamping," e leng hore bokaholimo ba lona bo bonahatsa khanya e fetohang ha bo shejoa ho tsoa maemong a fapaneng.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Ranger Boitsebiso ba Pono ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Ranger Boitsebiso ba Pono e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Ranger Boitsebiso ba Pono e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.