Geneo Moralo oa Ntlo ea Pontšo by Belina Zhang

Geneo Moralo oa Ntlo ea Pontšo by Belina Zhang is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

BoronseKa Hare· 2023

Geneo Moralo oa Ntlo ea Pontšo

by Belina Zhang

Client: Shanghai Brander Brand Design., Ltd

Moputso oa Boronse oa A' Design Award Winner in Ka Hare Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Geneo Moralo oa Ntlo ea Pontšo

Geneo ke ntlo ea pontšo e etselitsoeng letheko la tlhokomelo ea letlalo le kopanyang theknoloji le lisebelisoa tsa tlhaho. Sebaka sena sa 280 sq metres se sebelisa metsi, limela le oksijene e le merero ea sona ea mantlha. Sebaka sa monyako se na le ntho e bontšang leseli le phallang le metsi, lerako la maboroa, lerako la litšoantšo le sinema ea 5D. Lerako la maboroa le ka potoloha, moo leseli le bileng le bontša limela tse fapaneng ka har'a lona. Sebakeng sa video, mabone a sefaneng le sistimi ea monko li fetoha ho latela mocha oa filimi. Sement ea maiketsetso le terrazzo li fana ka ponahalo ea tlhaho e sa lokisoang, ha likhutlo tsohle tsa lerako li tsoauoa 'me li phothotsoa ka matsoho.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Geneo Moralo oa Ntlo ea Pontšo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Geneo Moralo oa Ntlo ea Pontšo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Geneo Moralo oa Ntlo ea Pontšo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Dimensions & Packaging: Showroom covering 280m²
Tags: beauty, tech, nature, interior, branding
Production Technology: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Design Challenge: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Research: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inspiration: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Project Duration: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Operation Flow: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.