Trip of Tea Setšoantšo by Yao Wu is a highly esteemed winner of the very prestigious 2024 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2024

Trip of Tea Setšoantšo

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Trip of Tea Setšoantšo

Trip of Tea ke para ea litšoantšo tse entsoeng bakeng sa k'hamphani ea tee ea China. Mesebetsi ena e 'meli e bululetsoe ke litsela tse peli tsa histori tsa ho tsamaisa tee, e leng Tsela ea Tee ea Limaele tse Likete tse Leshome le Tsela ea Silika ea Leoatleng. Pere e nkiloeng ho logo ea moreki e hlaha e le moromuoa tseleng ka 'ngoe. Sebopeho sa pere ka 'ngoe le paterone e sale ea eona lia fetoha ho bonahatsa likarolo tsa toropo kapa sebaka seo ho eoang ho sona. Ho kenyellelitsoe liketsahalo tsa ho noa tee tse tsoang linaheng tse fapaneng. Litšoantšo tsena li taketsoe ka letsoho ho thablete 'me li phutholotsoe e le moqolo o hlophisitsoeng ka mekhahlelo o loketseng liphousetara, liposkarete le litšebeliso tse ling.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Trip of Tea Setšoantšo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Trip of Tea Setšoantšo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Trip of Tea Setšoantšo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These two works are illustration designs created for the famous Chinese tea company "Bama Tea". We combined the most conspicuous horse element in the client's company logo and applied it to the illustration, using it as the main body and the theme of "Revisiting the Road to Tea", with the horse element running through it. It is worth noting that different images of horses and saddles vary, combining different characteristics of tourist destinations and drawing in depth different countries and regions. The entire picture is unfolded in a tiled form to facilitate subsequent graphic promotion and use.
Dimensions & Packaging: The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology. Commercial applications vary in size depending on the type.
Tags: illustration, Bama Tea, Trip Of Tea, Tea Road of Ten Thousand Miles, Chinese tea
Production Technology: The illustrations are created on photoshop using a hand-drawn tablet. This long reel accommodates most size applications. These three parts can be used alone or in conjunction with other derivatives for subsequent commercial applications, such as postcards, posters and other creative works.
Design Challenge: The difficulty in creating this illustration lies in the combination of tea cultures from different countries. It is necessary to avoid cluttering the picture and maintain a unified style without losing its characteristics.
Research: Reference is made to the tea culture of different countries and regions in history, and the entrepreneurial background of the client company is integrated with it. A large number of tea drinking scenes from different countries are integrated into the illustrations to show the tea culture of different countries, and are connected by horses in different postures. The illustrations are colorful and harmonious.
Inspiration: The two illustrations are inspired by the two tea transportation routes in Chinese history, namely the "Ten Thousand Miles Tea Road" and the "Maritime Silk Road", using horses as messengers throughout the route of the Ten Thousand Miles Tea Road.
Project Duration: The project started in Beijing in August 2022 and was completed in Beijing in December 2022
Team Members: Original designer: Yao Wu
Illustration designer: Yuchen Zhang
Illustration designer: Boxing Xie
Graphic designer:Ziyang Zheng
Graphic designer:Zhen Tan
Graphic designer:Huafeng Shi
3D designer:Hao Liao