Remaking Art Boitsebiso ba Lebitso la Khoebo by Meng Shenhui

Remaking Art Boitsebiso ba Lebitso la Khoebo by Meng Shenhui is a highly esteemed winner of the very prestigious 2024 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2024

Remaking Art Boitsebiso ba Lebitso la Khoebo

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., Ltd

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

145,031

Verified Award Winner

Verify Award Status for #152015

View at A' Design Award Press Release Award Badge

Colors

The Design

About Remaking Art Boitsebiso ba Lebitso la Khoebo

Remaking Art ke boitsebiso ba lebitso la khoebo bo entsoeng bakeng sa k'hamphani ea puisano ea setso. Logo e kopanya litlhaku tsa pele R le A ho ba letshwao le lekanang ka mahlakoreng, le hokahantsoeng ka mela e bontšang seipone metsing. Mola o otlolohileng o hopotsa sekala 'me o bolokiloe ho tsoa logong ea pele ho hlahisa toka le botšepehi. Sistimi ea pono e sebelisa mela ho arola lisebelisoa tse hatisitsoeng, sephutheloana le lipontšo tsa ka hare, e le hore ponahalo e tšoanang e bolokoe ho pholletsa le boholo le lisebelisoa tse fapaneng. Moralo o fetisa ho lekana ka mahlakoreng, kopanyo le nchafatso.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Remaking Art Boitsebiso ba Lebitso la Khoebo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Remaking Art Boitsebiso ba Lebitso la Khoebo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Remaking Art Boitsebiso ba Lebitso la Khoebo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Dimensions & Packaging: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Tags: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Production Technology: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Design Challenge: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Research: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Inspiration: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Project Duration: The project started in January 2022 and was completed in Shenzhen in May 2022
Operation Flow: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Image Credits: Copyright：CM Design