Autumn Glitter Mosebetsi oa Sehlooho: Boitsebiso ba Pono ba Mokete by Speed International Group Co., Ltd

Autumn Glitter Mosebetsi oa Sehlooho: Boitsebiso ba Pono ba Mokete by Speed International Group Co., Ltd is a highly esteemed winner of the very prestigious 2024 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2024

Autumn Glitter Mosebetsi oa Sehlooho: Boitsebiso ba Pono ba Mokete

by Speed International Group Co., Ltd

Client: Speed International Group Co., Ltd.

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Autumn Glitter Mosebetsi oa Sehlooho: Boitsebiso ba Pono ba Mokete

Mongolo oa Buka: Autumn Glitter ke moralo oa boitsebiso ba pono o entsoeng bakeng sa mokete oa bonono le theknoloji oa 2021 naheng ea Taiwan. Sehlooho se kopanya khanya ea lehoetla, metsi a letsha le tantsi, se hokahanya bonono ba theknoloji le bonono ba ho hlahisa. Mokhoa oa 'mala o nkuoa ho tsoa botlelele ba kajeno ba Taiwan, o sebelisa 'mala o mofubelu o na le meaho e pinki. Litlhaku tsa pixel tse codiloeng li hlahisa kamano pakeng tsa thothokiso le theknoloji. Letšoao le shepisitsoeng joaloka letsatsi le emela khanya ea letsatsi ea lehoetla, ha marotholi a metsi a bontša letsha le khutsitseng. Setšoantšo se ka sehloohong se lekana 296 mm bophara le 210 mm ha se qhaqhulotsoe.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Autumn Glitter Mosebetsi oa Sehlooho: Boitsebiso ba Pono ba Mokete ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Autumn Glitter Mosebetsi oa Sehlooho: Boitsebiso ba Pono ba Mokete e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Autumn Glitter Mosebetsi oa Sehlooho: Boitsebiso ba Pono ba Mokete e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a visual design project for the 2021 Taoyuan Art and Technology Art Festival. In previous years, the festival focused on technology art exhibitions. Still, this year's theme is autumn light, pond water, and dance, which features a crossover of technology and performing arts. The team used a color scheme inspired by contemporary Taiwanese aesthetics and combined it with coded pixel fonts to present the theme of the event, which is poetry in the technology exhibition.
Dimensions & Packaging: The main graphic design dimension is width 296mm, and 210mm when unfolded.
Tags: Graphic, Design, Festival, Art, Technology
Production Technology: The chosen design scheme predominantly utilizes the color red and employs a pixelated font, which serves to convey the refinement and elegance of modern technology. The emblem in the shape of a sun symbolizes the radiant brilliance of autumn sunlight, while the depiction of water droplets in the design evokes a sense of tranquility and calmness, reminiscent of a serene pond. Moreover, the incorporation of vibrant pink hues in the design accentuates the gentle and delicate characteristics that are synonymous with the season.
Design Challenge: This design boasts a unique attribute that enables it to disassemble into separate units, rendering it highly versatile in accommodating diverse orientations or objects. Furthermore, there have been pioneering developments in integrating motion into the design, elevating its functionality, and opening up a plethora of potential applications.
Research: The curatorial methodology of Harald Szeemann's "total art" is a captivating and ever-evolving process that adapts to changing times, as explored in the insightful book, Der Hang zum Gesamtkunstwerk. The exhibition brilliantly embraces the essence of "total art" by showcasing an impressive collection of technology crossover performance art and technology art installations. Furthermore, the event's main visual design is thoughtfully crafted to reflect the exhibition's themes, creating a truly immersive experience that beautifully captures the spirit of "total art".
Inspiration: In an effort to promote local humanities and gender equality, the festival organizers have dedicated a special focus to exploring and expanding on the role of women in classic literary works. In doing so, the team has successfully connected the feminine perspective in these texts to the natural beauty of the local pond. This has resulted in an extended discussion on the intricate relationship between humans, nature, and self.
Project Duration: The project was completed in Taipei in 2022.
Operation Flow: This event highlights the mesmerizing and enchanting elements of the fall season's light, the serene pond water, and the graceful art of dance. The team has taken inspiration from these three themes and used them to craft an absolutely breathtaking design that prominently displays radiant patterns of the sun and water droplets. The designer has gone a step further by incorporating brilliantly vivid pink lighting, which adds to the overall dynamic and captivating effect of the display.
Team Members: Speed International Group Co., Ltd.
Image Credits: Speed International Group Co., Ltd., 2023