Ecohiny Tlhahiso ya Letshwao la Kgwebo ka Cansu Dagbagli Ferreira

Moralo oa Ecohiny Tlhahiso ya Letshwao la Kgwebo ka Cansu Dagbagli Ferreira ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2024

Ecohiny Tlhahiso ya Letshwao la Kgwebo

ka Cansu Dagbagli Ferreira

Moreki: Cansu Dagbagli Ferreira

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

106,368

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #152882

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Ecohiny Tlhahiso ya Letshwao la Kgwebo

Na lebitso la kgwebo la pampiri ya ntlwaneng le ka ba monate le ho kgahla? EcoHiny ke bamboo e hlwekileng ka 100%, e netefaditsweng ke FSC mme e botsoalle ba tikoloho kamoo ho ka kgonehang. Letshwao la lebitso ke pitšisi, mebala le dikgetho tsa mokhoa wa mongolo di bontsha monate, tlhaho le boboleta ba sehlahiswa. Morero e ne e le ho fapanya lebitso lena le ba bang mmarakeng ka ho sebedisa mebala a ikgethileng. Mmala o tebileng wa botala bo nang le putswa, o kopantsweng le pitšisi, o fa sebopego se bapalang, hape o fetisa maikutlo a botsoalle ba tikoloho le tšoarello. Dikgetho tsena tsa moralo di buisana le sehlopha sa bareki ba nepilweng kapele mme di theha kamano pakeng tsa lebitso la kgwebo le moreki.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Ecohiny Tlhahiso ya Letshwao la Kgwebo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Ecohiny Tlhahiso ya Letshwao la Kgwebo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Ecohiny Tlhahiso ya Letshwao la Kgwebo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Boholo le Phuthelo: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Lithegi: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Theknoloji ya Tlhahiso: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Phephetso ya Moralo: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Dipatlisiso: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Kgothaletso: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Nako ya Projeke: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Tsamaiso ya Mosebetsi: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.