Jingting Mountain Scenic Area Boitsebiso ba Setšoantšo sa Khoebo by Zhejiang Gongshang University

Jingting Mountain Scenic Area Boitsebiso ba Setšoantšo sa Khoebo by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2024

Jingting Mountain Scenic Area Boitsebiso ba Setšoantšo sa Khoebo

by Zhejiang Gongshang University

Client: Anhui · Jingting Mountain Scenic Area

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jingting Mountain Scenic Area Boitsebiso ba Setšoantšo sa Khoebo

Mongolo oa Buka: Sebaka sa Bokahisi ba Thaba ea Jingting ke boitsebiso ba setšoantšo sa khoebo se entsoeng bakeng sa sebaka sa bohlokoa sa bokahisi le paka ea naha ea meru Profinseng ea Anhui, Chaena. Boitsebiso bona bo thehiloe holim'a mohopolo oa ho hlahloba setso ka tsamaiso ea ho taka, e le hore ketelo e utloahale joalo ka ho tsamaea ka har'a setšoantšo se takiloeng se phutheloang. Maemo a thaba, sebōpeho sa liphahlana, maru a khutsitseng, likhoho tse hlaha le joala bo bosoeu ba lehae hammoho le tee e tala li takiloe ka har'a puo ea litšoantšo. Litšoantšo tse tšeletseng tsa thuso li tšehetsa letšoao la sehlooho le ka sebelisoa maemong a mangata a fapaneng. Moralo ona o nkela sebaka setšoantšo sa khale se neng se e-na le boemeli bo fokolang, hape o loketse mecha ea litaba ea dijithale.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Jingting Mountain Scenic Area Boitsebiso ba Setšoantšo sa Khoebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Jingting Mountain Scenic Area Boitsebiso ba Setšoantšo sa Khoebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Jingting Mountain Scenic Area Boitsebiso ba Setšoantšo sa Khoebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimensions & Packaging: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Tags: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Production Technology: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Research: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiration: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Project Duration: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Team Members: Designer: Kan Zhao