CDU Hamburg Mosebetsi wa Sehlooho: Boitsebiso ba Setšhaba by Politikwerft Designagentur

CDU Hamburg Mosebetsi wa Sehlooho: Boitsebiso ba Setšhaba by Politikwerft Designagentur is a highly esteemed winner of the very prestigious 2024 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2024

CDU Hamburg Mosebetsi wa Sehlooho: Boitsebiso ba Setšhaba

by Politikwerft Designagentur

Client: CDU Hamburg

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About CDU Hamburg Mosebetsi wa Sehlooho: Boitsebiso ba Setšhaba

Mongolo wa Buka: CDU Hamburg ke boitsebiso ba setšhaba bo hlophisitsoeng bakeng sa mokha wa lipolotiki wa selete se Hamburg, Jeremane. Boitsebiso bona bo thehiloe holim'a sebopeho se arotsoeng ka likarolo tse kopanang, se tšehetsang puo e le 'ngoe ea pono ho pholletsa le lipampiri le mecha ea metjha ea dijithale. Letšoao la mantsoe le la setšoantšo le kopanya litlhaku CDU le letšoao la Hamburg, e leng qhobosheane e nang le litora tse tharo le linaledi tse peli, holim'a sethala se sebopeho sa selikalikoe se mmala o mots'ehla o le mong. Letšoao la setšoantšo le boetse le sebelisoa le le bong, 'me sethala se ka tlatsoa ka litšoantšo le mebala. Liwebsaete tse arabelang li ile tsa etsoa bakeng sa likarolo tsohle tsa mokhatlo.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

CDU Hamburg Mosebetsi wa Sehlooho: Boitsebiso ba Setšhaba ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. CDU Hamburg Mosebetsi wa Sehlooho: Boitsebiso ba Setšhaba e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, CDU Hamburg Mosebetsi wa Sehlooho: Boitsebiso ba Setšhaba e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Dimensions & Packaging: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Tags: Graphics, Illustration, Visual Communication Design, Brand Design
Production Technology: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Design Challenge: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Research: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Inspiration: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Project Duration: The project started in April 2022 in Hamburg and finished June 2023.
Operation Flow: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.