Createar Moralo wa Letšoao la Kgwebo by China Shandong Heyday Creative Co Ltd is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
BoronseKerafikhe· 2024
Createar Moralo wa Letšoao la Kgwebo
by China Shandong Heyday Creative Co Ltd
Client: Createar Health Technology (Shenzhen) Co., LTD
Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category
Verified Award Winner
Verify Award Status for #153779The Design
About Createar Moralo wa Letšoao la Kgwebo
Createar ke leina la kgwebo le leswa la didirišwa tša go thušetša go utlwa naheng ya China. Moralo wa letšoao o tšea tlhaka ya mathomo C ya leina la kgwebo bjalo ka kgopolo ya boiqapelo. Tlhaka e kgolo C e bopišitšwe ka sebopego sa sedirišwa sa go thušetša go utlwa, gomme sebopego sa yona se se sa bonagalego ke moedi wa leketlele. Letšoao le hlohleletšwe ke leketlele, gomme le fetiša kgopolo ya leina la kgwebo: le ge motho a na le bothata bja go utlwa, a ka kgona go kwa modumo o bonolo, o tlhago le o mafolofolo wa leketlele. Setšweletšwa sa letšoao se kopanya khefe ya leketlele, setšweletšwa sa go thušetša go utlwa le tsebe go bopa moralo, wo o fetišago takatso ya leina la kgwebo.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Createar Moralo wa Letšoao la Kgwebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Createar Moralo wa Letšoao la Kgwebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Createar Moralo wa Letšoao la Kgwebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Createar is an innovative brand of hearing aids in China. The logo design takes the initial letter C of the brand name as the creative idea. The capital letter C is abstracted as a shape of one hearing aid, and its negative shape is the contour of a lark.
As a brand identifier, the logo is simple but not simplistic. - Tags
- Brand Design, Createar, Logo Design
- Production Technology
- Widely used in brand communication
- Design Challenge
- The graphic of the logo skillfully combines the soft curve of a lark, a hearing aid product and an ear, which delivers the brand's philosophy and best wishes to the users.
- Research
- Createar focuses on hearing health ecology and is committed to making itself the first brand of hearing health in China. Its brand positioning is a "full life cycle hearing health service" brand.
The logo conveys the philosophy of the brand: even hearing impaired person are able to hear the gentle, natural and dynamic sound of a lark.
The graphic of the logo skillfully combines the soft curve of a lark, a hearing aid product and an ear, which delivers the brand's philosophy and best wishes to the users. - Inspiration
- Inspired by the lark, the logo conveys the philosophy of the brand: even hearing impaired person are able to hear the gentle, natural and dynamic sound of a lark.
The graphic of the logo skillfully combines the soft curve of a lark, a hearing aid product and an ear, which delivers the brand's philosophy and best wishes to the users. - Project Duration
- The project will be completed in Shenzhen in March 2022
- Team Members
- CEO:Yu Tao
Project Director:Lei Dongli
Chief designer:Shi Yujun
Designer :Wang Fei, sun Jujun, Jia Chuanhui ,Wang Jiawei ,Li Zhiyong ,Yang Laiqiang ,Li Chengzhi , Nie Jing
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