Unicorn Rebrand Boitsebiso ba Pono by Yating Liu

Unicorn Rebrand Boitsebiso ba Pono by Yating Liu is a highly esteemed winner of the very prestigious 2024 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2024

Unicorn Rebrand Boitsebiso ba Pono

by Yating Liu

Client: Yating Liu

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Unicorn Rebrand Boitsebiso ba Pono

Moqapi Yating Liu o ntjhafaditse lebitso la teraka ya dijo tsa Mexico New York morerong wa teko. Moralo o sebedisa mebala e kganyang le matshwao ho hohela baithuti ba basha. Letshwaong, "Uni" e emela yunibesithi, ha "Corn" e emela Tacos. Sehlooho sa unicorn, se tumileng hara bashana, se dumellana le ho hlahiswa ha tatso e ntjha beke le beke ke lebitso. Letshwao le kopanya dikarolo ka boiqapelo ka ho latela molao-puo wa Sepanishi. Dintho tsa menu le tsona di kenyelletsa mantswe a amanang le yunibesithi, ho netefatsa tsamaiso e kopaneng ya pono e hokahaneng le sebopuwa sa lebitso.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Unicorn Rebrand Boitsebiso ba Pono ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Unicorn Rebrand Boitsebiso ba Pono e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Unicorn Rebrand Boitsebiso ba Pono e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Dimensions & Packaging: Loyalty card 90mm x 54mm
Tags: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Production Technology: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Design Challenge: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Research: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Inspiration: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Project Duration: The project started in July 2021 and finished in September 2021 in Beijing, China.
Operation Flow: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.