Imoment Letoto la Veine e nang le Alkohola e Nyane by Hu Wan and Li Jianpeng

Imoment Letoto la Veine e nang le Alkohola e Nyane by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Dijo, Dino le Bonono ba Pheho Competition Category.

BoronseBonono ba Pheho· 2024

Imoment Letoto la Veine e nang le Alkohola e Nyane

by Hu Wan and Li Jianpeng

Client: Netease Yanxuan Trading Co. Ltd

Moputso oa Boronse oa A' Design Award Winner in Bonono ba Pheho Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Imoment Letoto la Veine e nang le Alkohola e Nyane

Bareki ba bacha ba rata ho noa dino tse nang le alkohola e nyane bakeng sa ho fumana tsukumetso e nyane e tlisang boikgutso, thabo le ho arolelana le ba bang. Ba thuse ho itemohela nako ya bona ya bohlokwa ha ba bula dino tsa imoment, ntlha ya bohlokwa ya thekiso ya imoment ke boitlamo ba yona ba ho hlahisa dinako tse makatsang, tse ntle, le tse sa lebaleheng letatong la alkohola e nyane ka moralo o bapetswang le dihlahiswa tse ngata tse tshwanang mabenkeleng. Ka ho kopanya ho tahwa ka pono le mmele, sehlahiswa se fana ka boiphihlelo bo tebileng ba ho tahwa hanyane.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Imoment Letoto la Veine e nang le Alkohola e Nyane ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Imoment Letoto la Veine e nang le Alkohola e Nyane e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Imoment Letoto la Veine e nang le Alkohola e Nyane e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Dimensions & Packaging: Available in multiple sizes and shapes
Tags: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Production Technology: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Design Challenge: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Research: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiration: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Project Duration: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Operation Flow: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Team Members: Hu Wan
Li Jianpeng
Image Credits: Creator Hu Wan
Illustrator Li Jianpeng