White and Blue Porcelain Mosebetsi oa Mantlha: Sepakete sa Lebotlolo la Joala ka Hai Zhu

Moralo oa White and Blue Porcelain Mosebetsi oa Mantlha: Sepakete sa Lebotlolo la Joala ka Hai Zhu ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2024

White and Blue Porcelain Mosebetsi oa Mantlha: Sepakete sa Lebotlolo la Joala

ka Hai Zhu

Moreki: Shanxi Blue and White Porcelain Distillery Co., Ltd

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

17,607

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #154717

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le White and Blue Porcelain Mosebetsi oa Mantlha: Sepakete sa Lebotlolo la Joala

Mongolo oa Buka: White and Blue Porcelain ke moralo oa sepakete sa lebotlolo o entsoeng bakeng sa Baijiu ea China ea boleng bo phahameng. Sebopeho sa lebotlolo se latela moetlo oa nkho ea Yuhuchun e bopehileng joaloka peere, mme molala o mosesaane o etsa hore joala le be bonolo ho ts'oaroa le ho tšelloa. Mmala o moputsoa le o mosoeu o bululu o hlahisitsoe ke porcelain ea setso mme o sebelisitsoe ka mokhoa oa "underglaze" oa Jingdezhen. Litšoantšo tsa Loong tsa 'khauta le litlhaku tsa zodiac tsa Machaena li khabisa bokaholimo ba lebotlolo, athe sekhurumetsi se bopehile joaloka hlooho ea Loong. Mefuta e 'meli e entsoe bakeng sa joala le tsofetseng lilemo tse 30 le tse 50.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

White and Blue Porcelain Mosebetsi oa Mantlha: Sepakete sa Lebotlolo la Joala ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. White and Blue Porcelain Mosebetsi oa Mantlha: Sepakete sa Lebotlolo la Joala e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. White and Blue Porcelain Mosebetsi oa Mantlha: Sepakete sa Lebotlolo la Joala e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This packaging is specially designed to celebrate the Year of the Loong, one of Chinese Zodiac years. It features an elegant colour scheme inspired by blue and white porcelain, exuding a refreshing and coordinated appeal. Its sleek body mirrors the contours of the pear shaped Yuhuchun vase celebrated in ancient poems, showing dynamic vitality and natural grace of curves. The vivid Loong motifs on the bottle captures the essence of Chinese culture with their distinctive patterns and colourway.
Boholo le Phuthelo: A one-pound package: 18.5 x 31 x 15mm
A three-pound package: 24.5 x 45 x 19mm
Lithegi: Packaging for Premium Chinese Baijiu, The Theme of the Loong, Blue and White Porcelain Culture, The Pear Shaped Yuhuchun Vase, Underglaze Technique
Theknoloji ya Tlhahiso: Treated through the sophisticated underglaze technique originating from Jingdezhen, the bottle rivals the beauty of the famed Yuhuchun vase. Its unique artistic effect evokes a rich traditional cultural ambiance. The cap is meticulously shaped like the head of the Loong, reflecting the premium quality and luxury of the packaging. The exquisite and distinctive Loong motifs on the bottle hold a universally recognized significance in Chinese Zodiac culture, symbolizing both power and prosperity.
Phephetso ya Moralo: The main challenge was to reinterpret traditional elements through modern design, all while creating visual depth and unfolding a narrative of traditional culture. In response, this packaging design not just inherits but also evolves the blue and white porcelain craftsmanship, and incorporates the theme of the Year of the Dragon, ultimately transcending the stereotypes of conventional liquor packaging. The outcome is a design with distinctive aesthetic appeal and profound cultural significance.
Dipatlisiso: This packaging design bridges the gap between traditional art and the tastes of modern consumers by integrating blue and white porcelain, as well as the historical and cultural significance of the Year of the Dragon. This fusion underscores a dedication to inheriting and innovating traditional culture and Chinese Baijiu industry. To highlight the premium quality and rarity of Chinese Baijiu, two distinct packaging variations have been crafted for the 30 year aged and 50 year aged varieties.
Kgothaletso: The bottle serves not only as a liquor vessel, but also as a modern interpretation of blue and white porcelain culture. This packaging integrates elements of this renowned traditional porcelain culture, highlighting the allure and historical significance of traditional Chinese art. The inspiration from blue and white porcelain is enriched by the theme of the Year of the Dragon, adding a mysterious sense and auspicious symbolism to the packaging while celebrating the charm of traditional culture.
Nako ya Projeke: The design and development of this packaging started in Chengdu at the end of 2023. It was introduced to the Chinese market in January 2024.
Tsamaiso ya Mosebetsi: To harmonize aesthetics with practicality, the design team has intricately adorned the bottle with original Loong motifs and outlined Chinese zodiac characters in gold, enriching the overall visual allure. The cap, shaped like the head of the Loong and coloured in gold, serves as a focal point, and elevates the opening experience into a unique and refined interaction with consumers. Modeled after the Yuhuchun vase, the bottle features a slender neck for easy handling while serving the liquor.
Litho tsa Sehlopha: Hai Zhu