Ophthalmic Sustainability Setshwantsho sa Khafere ya Makasine by Cynthia Turner is a highly esteemed winner of the very prestigious 2024 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
TšepeKerafikhe· 2024
Ophthalmic Sustainability Setshwantsho sa Khafere ya Makasine
Client: Alexander and Turner Medical Illustration Studio
Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category
Verified Award Winner
Verify Award Status for #154778The Design
About Ophthalmic Sustainability Setshwantsho sa Khafere ya Makasine
Botsitso ba Mahlo ke setshwantsho sa kgopolodiohle se bontshang tikoloho ya dimela e tsofetseng, e foreše ebile e hodileng ka matla ho dikologile leihlo la bohlale, bakeng sa sengolwa se buisanang ka go dira botala thutong ya mahlo ho fokotsa diphutheloana tse lahlwang, dilo tse sebediswang hang le dilo tse sebelisang hang feela tse sebediswang dioperesheneng. Setshwantsho sena se ile sa sebeletswa khafere le leqephe le tletseng ka hare la sengolwa se qalang kgatisong ya November 2023 ya EyeNet, jenale ya American Academy of Ophthalmology.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
Ophthalmic Sustainability Setshwantsho sa Khafere ya Makasine ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Ophthalmic Sustainability Setshwantsho sa Khafere ya Makasine e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Ophthalmic Sustainability Setshwantsho sa Khafere ya Makasine e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The greening of ophthalmology strives to reduce the amount of discarded packaging, disposables and single-use items used in surgery. The image will be used on the cover and inside lead article of EyeNet, the journal of the American Academy of Ophthalmology for the November 2023 Issue.
- Dimensions & Packaging
- Width 212.725 mm x Height 282.575 mm, 350 dpi, tiff
- Tags
- medical illustration, biomedical artist, visual science, ophthamology, sustainability, greening
- Production Technology
- Created using Cinema 4D, a 3D modeling program, 3D Models, and hand-painting in Photoshop, using a stylus and tablet on a Mac.
- Design Challenge
- Creating a unique and pleasing botanical composition, plant by plant, that looked living and vital, to frame and enhance yet not overwhelm the central eye.
- Research
- The artist researched various plant choices, striving to assemble a variety of visually interesting textures. Many of the flowers and greenery are from 3D models that the artist rendered individually and then hand composed in Photoshop. The rest of the digital painting was finished by hand-painting in Photoshop to cast shadows from one element to the next, push and pull light, and add surface detailing.
- Inspiration
- The artist sought to create a fantasy illustration depicting a lush, fresh and burgeoning botanical environment flourishing around an heroic eye. The eye itself is fantastical, with a conjunctiva (the covering of the globe) made of Michelangelo's white dolomite marble. In contrast to the cracked marble, the iris is glowing as if illuminated from energy within.
- Project Duration
- The project was in development for two weeks at the artist's studio in Santa Rosa Beach, Florida, USA.
- Operation Flow
- The illustration is meant to be uplifting and hopeful by depicting a fantastical imagining of the greening of ophthalmology.
- Patents
- Copyrights belong to Cynthia Turner, 2023
- Image Credits
- Image #1: Illustrator Cynthia Turner / Alexander and Turner Medical Illustration Studio / Ophthalmic Sustainability, 2023
Image #2: Illustrator Cynthia Turner / Alexander and Turner Medical Illustration Studio / Ophthalmic Sustainability, 2023
Image #3: Illustrator Cynthia Turner / Alexander and Turner Medical Illustration Studio / Ophthalmic Sustainability, 2023
Image #4: Illustrator Cynthia Turner / Alexander and Turner Medical Illustration Studio / Ophthalmic Sustainability, 2023
Image #5: Illustrator Cynthia Turner / Alexander and Turner Medical Illustration Studio / Ophthalmic Sustainability, 2023
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
