Hand over Hand Boitsebiso ba Kgwebo by Yiwen Zhang

Hand over Hand Boitsebiso ba Kgwebo by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2024

Hand over Hand Boitsebiso ba Kgwebo

by Yiwen Zhang

Client: Hand over Hand

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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Colors

The Design

About Hand over Hand Boitsebiso ba Kgwebo

Hand over Hand ke boitsebiso ba kgwebo bo entsweng bakeng sa mofani wa ditshebeletso tsa thuto e ikgethang. Boitsebiso bona bo boloka dikarolo tsa letsoho le lentswe le tshwantshitsweng ka letsoho hammoho le buka tse tswang ho logo ya khale, e le ho boloka tswelopele le botho ba yona. Analogue, e leng mofuta wa ditlhaku wa sejwalejwale o nang le mekgwa e bonolo hammoho le dihlaku tse nang le phapang e phahameng, o thusa ho hlahisa moya o mosa le o amohelehang. Dikgaolo tsa dibopeho tse potolohileng le tse nang le dikhona di theha kopano e leng balanced, e bontshang phapang ya dibaka le baahi ba fapaneng. Sistimi ena e sebediswa dikgokahanong tsa setjhaba, matlapa a marang-rang, dibuka tsa dikhomphyutha (eBooks), papatso e ka ntle, dimakasine, sephutheho sa dihlahiswa (packaging) le dikarete tsa kgwebo.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Hand over Hand Boitsebiso ba Kgwebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Hand over Hand Boitsebiso ba Kgwebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Hand over Hand Boitsebiso ba Kgwebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Dimensions & Packaging: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Tags: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Production Technology: Adobe Creative Suite, Figma as the main development tool for this project.
Design Challenge: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Research: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Inspiration: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Project Duration: The project started in July 2023 and finished in Sep 2023, in New York.
Operation Flow: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Team Members: Yiwen Zhang - Creative Director, Brand Designer, Content Creator