Sabbioni Branding Papatso ya Letshwao la Kgwebo by Paul Robb is a highly esteemed winner of the very prestigious 2024 Moputso oa Khauta oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
KhautaKerafikhe· 2024
Sabbioni Branding Papatso ya Letshwao la Kgwebo
by Paul Robb
Client: Grafiche Sabbioni
Moputso oa Khauta oa A' Design Award Winner in Kerafikhe Category
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The Design
About Sabbioni Branding Papatso ya Letshwao la Kgwebo
Grafiche Sabbioni e ne e hloka boemo bo botjha ba letshwao ho keteka selemo sa bo-60 sa kgwebo. Salt&Pepper e sebedisane le kgwebo ho theha dipuo tsa pono tsa sejoale-joale ho kgothatsa ketsahalo ena e kgolo, ho totobatsa bokgoni ba letshwao tshireletsong ya tikoloho lebokosong le ditshebetsong tsa kgatiso ya setso. Salt&Pepper e theile tsamaiso ya letshwao e matla, e tiileng le e ntle, e theha mola wa dihlahiswa tse tsitsitseng ka 100 phesente, e sebedisa diinki tse thehilweng ho metsi le matlakala a fokolang a pampiri ho kgothatsa melao-motheo ya kgwebo.
The Recognition
About the Moputso oa Khauta oa A' Design Award
Sabbioni Branding Papatso ya Letshwao la Kgwebo ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Sabbioni Branding Papatso ya Letshwao la Kgwebo e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Sabbioni Branding Papatso ya Letshwao la Kgwebo e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
- Dimensions & Packaging
- Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
- Tags
- Branding
- Production Technology
- Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
- Design Challenge
- Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
- Research
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Inspiration
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Project Duration
- September - December 2023 - Italy
- Operation Flow
- The project was presented to the market in late 2023
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Team Members
- Paul Henry Robb
Moira Bartoloni - Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
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