Jiangxi Illustrated Mosebetsi wa Sehlooho: Letoto la Litšoantšo by Wang Ying

Jiangxi Illustrated Mosebetsi wa Sehlooho: Letoto la Litšoantšo by Wang Ying is a highly esteemed winner of the very prestigious 2024 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2024

Jiangxi Illustrated Mosebetsi wa Sehlooho: Letoto la Litšoantšo

by Wang Ying

Client: Northeastern University of China

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Jiangxi Illustrated Mosebetsi wa Sehlooho: Letoto la Litšoantšo

Mongolo wa Buka: Jiangxi Illustrated ke letoto la litšoantšo tsa dijithale mabapi le setso sa lehae sa Jiangxi, Chaena. Litšoantšo tsena li hlahisa mabala a sebaka, litšōmo le meetlo ka mokhoa wa sejoale-joale wa pono. Ho tataisoa ha mela ho entsoe ka Procreate, mme mmala o phethetsoe ka Photoshop. Setšoantšo se seng le se seng se lekana ka 3600 ho ea ho 3600 li-pixel ho 300 dpi ka 'mala oa RGB. Letoto lena le kopanya lihlooho tsa setso sa khale le mekhoa ea sejoale-joale ea ho hlalosa ka litšoantšo. Sepheo ke ho eketsa kananelo ea sechaba bakeng sa lefa la Jiangxi le ho tšehetsa poloko ea lona.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Jiangxi Illustrated Mosebetsi wa Sehlooho: Letoto la Litšoantšo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Jiangxi Illustrated Mosebetsi wa Sehlooho: Letoto la Litšoantšo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Jiangxi Illustrated Mosebetsi wa Sehlooho: Letoto la Litšoantšo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work uniquely intertwines Jiangxi's rich cultural connotations with modern illustration techniques, creating a visually striking expression of Jiangxi's local culture. This endeavor isn't just about preserving the past; it's about revitalizing it for the present and future. The illustrations serve as ambassadors, igniting a renewed love and appreciation for Jiangxi's cultural legacy while inspiring a commitment to its preservation.
Dimensions & Packaging: 3600 x 3600 pixels, 300dpi, RGB.
Tags: Chinese Culture, Jiangxi, Illustration, Commercial Illustration, Cultural Fusion, Digital Artistry
Production Technology: The series of illustrations was created using Photoshop and Procreate software. Procreate software is primarily responsible for drafting and creating line drawings, while Photoshop is mainly used for coloring. The full utilization of the characteristics of both software programs results in beautifully detailed illustrations.
Design Challenge: The primary creative hurdle in the design process arises from cultural transformation. It involves integrating traditional Jiangxi local culture with modern illustration technology to ensure that the resulting form possesses both contemporary aesthetics and cultural resonance. Maintaining a balance between cultural preservation and innovation is crucial, necessitating consideration of how to preserve the original essence of the work while infusing it with freshness and distinctiveness.
Research: The study investigates how modern illustration techniques can enhance appreciation for Jiangxi's local culture and advocate for its preservation. Employing a multidisciplinary approach, it explores the fusion of traditional Jiangxi culture with contemporary illustration practices, identifies resonant themes, and examines the potential of illustrations in promoting local culture.
Inspiration: The design inspiration draws from Jiangxi's rich cultural tapestry, blending tradition with modernity to create captivating illustrations. Each stroke on the digital canvas serves as a portal to Jiangxi's landscapes, folklore, and vibrant traditions, bridging the gap between past and present. Age-old narratives are reimagined to breathe new life into Jiangxi's heritage, sparking curiosity and excitement, attracting more people to join the team of Jiangxi cultural heritage.
Project Duration: The project started in December 2022 in Jiangxi, China, was completed in June 2023 in Liaoning, China, and was exhibited at the undergraduate graduation design exhibition of Northeastern University in China in June 2023.
Operation Flow: Using modern illustrations to evoke audience appreciation for Jiangxi's culture and ignite awareness in protecting its cultural heritage.
Image Credits: Image #1 : Illustration Wang Ying 2023.
Image #2 : Illustration Wang Ying 2023.
Image #3 : Illustration Wang Ying 2023.
Image #4 : Illustration Wang Ying 2023.
Image #5 : Illustration Wang Ying 2023.