751 International Design Festival Pontšho by Di Lu

751 International Design Festival Pontšho by Di Lu is a highly esteemed winner of the very prestigious 2024 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2024

751 International Design Festival Pontšho

by Di Lu

Client: Di Lu

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

11,520

Verified Award Winner

Verify Award Status for #158361

View at A' Design Award Press Release Award Badge

Colors

The Design

About 751 International Design Festival Pontšho

Sebopego sa moralo sa Beijing 751 International Design Week se kopanya lefa la setso le boiqapelo, se sebedisa jiometri le mebala e fapaneng ho kgahla babuelli ba fapaneng. Ka ho fenya mathata a nako le fapano tsa bokhabane, morero o totobatsa dipale tsa setso ka ditšhupiso tse kopanyang le kopanyo ya moralo wa dijithale le wa matshwao. Mokgwa ona o theha sebopego se kgahlang ka pono se bontshang sehlooho sa moletlo, se supang matla a moralo a hokahanyang nako e fetileng le bokamoso.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

751 International Design Festival Pontšho ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. 751 International Design Festival Pontšho e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, 751 International Design Festival Pontšho e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Beijing 751 International Design Festival's identity uses gravity as a metaphor for heritage, blending blue, grey, and pink to symbolize continuity. Geometric shapes and color gradients emphasize themes of return and innovation, making it visually compelling and symbolically rich. This design uniquely combines aesthetic appeal with cultural insight, creating a memorable and meaningful identity.
Dimensions & Packaging: The size may vary because there are different types of products.
Tags: Design Festival, Poster, Visual Design, Digital Design, Beijing, Visual System
Production Technology: The 2023 Beijing 751 International Design Week showcased a unique interactive circular invitation that dynamically unveils event specifics upon rotation, promoting hands-on interaction. This tactile feature, crafted using precision die-cutting techniques and durable materials, reinforces the festival's integration of simplicity, functionality, and user-oriented design principles. It serves as a prime example of our methodology, aimed at crafting accessible and compelling design encounters that align with the festival's ethos of innovation.
Design Challenge: The primary challenge during the Beijing 751 International Design Week revolved around crafting a visual identity that resonated with both the general public and professional designers. Striking a delicate balance between broad appeal and professional depth necessitated a nuanced approach to aesthetics and thematic representation. We faced the pressure of tight deadlines, requiring rapid yet thoughtful design refinements. Internally, we carefully weighed historical and social contexts to ensure our designs paid homage to cultural heritage while maintaining contemporary relevance. Externally, we negotiated production capabilities and leveraged technological advancements to actualize our vision within the practical constraints of available resources. Overcoming these hurdles entailed a collaborative, iterative process that demanded considerable time and creative energy.
Research: For the 2023 Beijing 751 International Design Week, our research was methodologically diverse and aimed at seamlessly integrating design with cultural heritage. Our objective was to delve into the role of design as a bridge between the past and the present. Employing a combination of historical analysis and contemporary design trends, we conducted archival research, case studies, and design prototyping. Tools such as Adobe Illustrator and Photoshop were instrumental in visualizing our findings. Collaborating with designers, cultural experts, and the community provided us with a comprehensive perspective. The results underscored a strong inclination towards designs that articulate cultural narratives, leading us to adopt a theme inspired by gravity. These insights significantly influenced the festival's approach, highlighting the pivotal role of design in the preservation of societal heritage and urging businesses to recognize the historical significance of design.
Inspiration: The theme for the Beijing 751 International Design Festival, inspired by gravity, symbolizes the pull of heritage and the push towards innovation. Research in color theory and geometric symbolism shaped a visual identity that bridges design's past and future. This concept aims to engage and reflect on the enduring impact of culture on design evolution, encapsulating the cyclical nature of innovation within a timeless narrative.
Project Duration: The project was exhibited in Beijing from September 27, 2023, to October 6, 2023.