Yanzhou IP Design Mosebetsi oa Mantlha: Setšoantšo by Pan Shurui

Yanzhou IP Design Mosebetsi oa Mantlha: Setšoantšo by Pan Shurui is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2024

Yanzhou IP Design Mosebetsi oa Mantlha: Setšoantšo

by Pan Shurui

Client: Northeastern University of China

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Yanzhou IP Design Mosebetsi oa Mantlha: Setšoantšo

Mongolo oa Buka: Yanzhou IP Design ke letoto la litšoantšo tse entsoeng bakeng sa Yanzhou Ancient City, sebaka sa nalane se Profinseng ea Zhejiang, Chaena. Litšoantšo tsena li fetola lintlha tsa setso sa sebaka hore e be tšebeliso ea semelo se ipiletsoang ho e tšoantšisa. Liketsahalo tseo li bontša meaho ea lehae le meetlo ea batho ka mebala e beiloeng ka mekhahlelo le maemo a khutsitseng. Mosebetsi oohle oa bonono o entsoe ka software ea moralo oa litšoantšo ka boholo ba 3600 ka 3600 ea li-pixel le 300 dpi. Sepheo ke ho hlahisa setso sa toropo ea khale ka mokhoa o lumellanang le tatso ea kajeno le ho tšehetsa ts'ireletso ea sona.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Yanzhou IP Design Mosebetsi oa Mantlha: Setšoantšo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Yanzhou IP Design Mosebetsi oa Mantlha: Setšoantšo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Yanzhou IP Design Mosebetsi oa Mantlha: Setšoantšo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanzhou IP Design is an IP illustration of Yanzhou's ancient city culture, which conceptualizes regional cultural elements through the form of illustrations, creates a situational atmosphere, matches color levels, and uses modern media to showcase Yanzhou's unique architectural culture and folk customs. It spreads Yanzhou's human and natural culture in a way that fits modern aesthetics, endowing the ancient city culture with new contemporary connotations.
Dimensions & Packaging: 3600 x 3600 pixels, 300dpi, RGB.
Tags: IP Design, Yanzhou Ancient City, Illustrations, Derivative Products, Chinese Style Illustrations
Production Technology: The illustrations and expressions were drawn by Photoshop graphic design software. It can showcase the details of exquisite illustrations well.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations, and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Yanzhou Ancient City, located in the west of Hangzhou, Zhejiang Province, has a history of nearly 1800 years and once occupied an important position in economy, culture and transportation. In the contemporary society with developed Internet and digital media, people can seize the opportunity to carry forward Yanzhou culture by investigating the rich connotation of this regional culture and establishing the popular IP image and national style illustration as the expression media.
Inspiration: By conducting IP design and illustration design on the theme of Yanzhou IP Design, exploring the visual presentation of traditional culture with localized IP characteristics, using IP images and media to express the elegance of Yanzhou, endowing local culture with new era connotations and pleasing forms of expression, and arousing people's love and awareness of protecting Yanzhou culture.
Project Duration: The project started in Shenyang, Liaoning Province, China in July 2023 and was completed in Shenyang, Liaoning Province, China in October 2023, lasting a total of three months. In November 2023, the project was exhibited in the "Beautiful China" innovative design competition in Hangzhou, Zhejiang Province, China, and won the national first prize.
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics, and arouse people's awareness of protection.
Image Credits: Image #1 : Illustration Pan Shurui 2023.
Image #2 : Illustration Pan Shurui 2023.
Image #3 : Illustration Pan Shurui 2023.
Image #4 : Illustration Pan Shurui 2023.
Image #5 : Illustration Pan Shurui 2023.