Yuan Li Sheng Huo Moetso oa Leloko la Khoebo by Fullspeed Network Technologies Hangzhou

Yuan Li Sheng Huo Moetso oa Leloko la Khoebo by Fullspeed Network Technologies Hangzhou is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2024

Yuan Li Sheng Huo Moetso oa Leloko la Khoebo

by Fullspeed Network Technologies Hangzhou

Client: Meituan

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuan Li Sheng Huo Moetso oa Leloko la Khoebo

Yuan Li Sheng Huo ke moetso oa leloko o entsoeng bakeng sa leloko la khoebo la rekisa le fanang ka lintho tsa letsatsi le letsatsi tse ntle. Moetso o hahiloe ka sebopeho sa hexagon se entsoeng ka ho khaola khutlo-tharo tse tsoang ka lekhalo la sekoere, se hlahisang sebopeho se hopotsang lebokoso le ka tšoarang lintho tse ngata. Disekele tse ka hare ho letšoao lena li bontša mafatše a manyenyane le ho lumellana le molumo oa lebitso la leloko lena. Mmala o phelang oa oranje o sebetsa joalo ka mmala o ka sehloohong, mangolo ao a tataisoa ka mela e phalla ka mokhoa o tsitsitseng oa ho sekama. Moetso ona o sebelisoa holim'a sephutheloana sa sehlahisoa e le ho ts'ehetsa kutloisiso ea leloko lena har'a bacha.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Yuan Li Sheng Huo Moetso oa Leloko la Khoebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Yuan Li Sheng Huo Moetso oa Leloko la Khoebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Yuan Li Sheng Huo Moetso oa Leloko la Khoebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
Dimensions & Packaging: Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
Tags: logo design, vigor, refinement, super symbol, geometric elements
Production Technology: The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
Design Challenge: The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
Research: As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
Inspiration: The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios.
Project Duration: The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
Operation Flow: The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.