MG Next Generation Sesebediswa sa Molekane sa Koloi by Star and Saic Oimt

Khauta Sebopeho · 2024

MG Next Generation Sesebediswa sa Molekane sa Koloi

by Star and Saic Oimt

Moputso oa Khauta oa A' Design Award 2024 in Sebopeho
CLIENT: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
Estimated Number of Design Views: 51,941
Verification code C95DAF46D4 · Verify this award

View at A' Design Award Press Release

Colors

About MG Next Generation Sesebediswa sa Molekane sa Koloi

MG Next Generation ke sesebediswa sa molekane bakeng sa beng ba dikoloi, se etseditsweng difono tsa thekeng le diwatjhe tse bohlale. Sesebediswa sena se kopanya disesebediswa tse mmalwa tsa dibaka ho ba sehlahiswa se le seng sa lefatshe ka bophara. Dintlha di ka fetolwa ho latela sebaka le mofuta wa koloi, kahoo mong le mong o fumana sete e ikgethileng ya disebediswa. Setshwantsho sa koloi sa mahlakore a mararo se bontshwa ka hare ho karache ya inthaneteng, mme di-widget tsa sebopeho sa hexagon di latela boitsebiso ba lebitso la kgwebo. Mokgwa wa moeti o dumella batho ba se nang koloi ho hlahloba dintlha tse kgolo pele ba etsa qeto.

About the Moputso oa Khauta oa A' Design Award

MG Next Generation Sesebediswa sa Molekane sa Koloi ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. MG Next Generation Sesebediswa sa Molekane sa Koloi e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. MG Next Generation Sesebediswa sa Molekane sa Koloi e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Press Kit

Unique Properties: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Tags: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Production Technology: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Design Challenge: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Research: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Inspiration: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Project Duration: up to 6 month, China
Operation Flow: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Image Credits: Star