China In The Classics Mosebetsi o ka Sehloho: Moralo wa Setshwantsho sa Papatso by Zhou Haiwen, Che Shilong and Guo Cheng

China In The Classics Mosebetsi o ka Sehloho: Moralo wa Setshwantsho sa Papatso by Zhou Haiwen, Che Shilong and Guo Cheng is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2024

China In The Classics Mosebetsi o ka Sehloho: Moralo wa Setshwantsho sa Papatso

by Zhou Haiwen, Che Shilong and Guo Cheng

Client: China Global Television Network Co., Ltd.

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About China In The Classics Mosebetsi o ka Sehloho: Moralo wa Setshwantsho sa Papatso

Mongolo wa Buka: China in the Classics ke moralo wa setshwantsho sa papatso o entsweng bakeng sa lenaneo la thelevishene le mabapi le dibuka tsa khale tsa Bochina. Dibuka ke sehlooho se ka sehloho sa moralo ona. Dibuka tsa khale tsa Bochabatsatsi le tsa Bophirima di sebedisitswe e le tshupiso, ho kenyeletswa dikoto tsa bamboo tsa Sechina, dibuka tse rohiwang, meqolo ya letlalo (parchment scrolls) le dibuka tse nang le sekwahelo se thata. Mefuta ena e qhelwe ka thoko ebe e hlophiswa hape hore e be matshwao a bonahalang a nolofatsahang. Dihlooho tsa dibuka tse leshome tsa boholo-holo di kopantswe le mongolo wa Sechina wa boqapi (calligraphy). Lebokose la mpho le sebedisa pampiri e kgethehileng eo o ka e utlwang ka menwana. Moralo ona o thusa batho ba ditso tse fapaneng ho utlwisisa dibuka le dipale tsa Bochina.

The Recognition

About the Moputso oa Boronse oa A' Design Award

China In The Classics Mosebetsi o ka Sehloho: Moralo wa Setshwantsho sa Papatso ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. China In The Classics Mosebetsi o ka Sehloho: Moralo wa Setshwantsho sa Papatso e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. China In The Classics Mosebetsi o ka Sehloho: Moralo wa Setshwantsho sa Papatso e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Dimensions & Packaging: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Tags: China, Classics, Heritage, Culture, Creativity
Production Technology: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Design Challenge: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Research: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Inspiration: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Project Duration: The project started in 2022 in China, and is still promoted and distributed.
Operation Flow: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Team Members: Zhou Haiwen, Che Shilong, Guo Cheng
Image Credits: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng