Musee Beijing Flagship Store Moralo oa ka Hare oa Lebenkele la Thekiso by AntiStatics Architecture is a highly esteemed winner of the very prestigious 2024 Moputso oa Silevera oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.
SileveraKa Hare· 2024
Musee Beijing Flagship Store Moralo oa ka Hare oa Lebenkele la Thekiso
Client: AntiStatics Architecture
Moputso oa Silevera oa A' Design Award Winner in Ka Hare Category
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The Design
About Musee Beijing Flagship Store Moralo oa ka Hare oa Lebenkele la Thekiso
Lebenkele la Musee Beijing Flagship ke moralo oa ka hare oa lebenkele la thekiso bakeng sa letšoao la feshene, le fumanehang Wukesong Mall Beijing, China. Lebenkele lena le nka sebaka sa limithara tse lekanang tse 156 'me le na le bophahamo ba siling ba limithara tse 4.2. Moralo o tsoelang pele oa lebanta la lehong o etsa sebopeho se seholo 'me o jere sistimi ea modular loop e bontšang mekotlana ea matsoho le mabenyane. Litšoantšo tse lohiloeng tse hatisitsoeng ka mokhoa oa dimensione tse tharo le marako a bonono a stainless steel a behiloe ka har'a moralo oa lehong. Mohopolo oa loop e sebelisoang hape o bonahatsa tsepamiso ea letšoao ho thepa ea mabothobotho e kileng ea sebelisoa le ho boloko ba tikoloho.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Musee Beijing Flagship Store Moralo oa ka Hare oa Lebenkele la Thekiso ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Musee Beijing Flagship Store Moralo oa ka Hare oa Lebenkele la Thekiso e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Musee Beijing Flagship Store Moralo oa ka Hare oa Lebenkele la Thekiso ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The flagship store for the fashion brand MUSÉE in Beijing's Wukesong Mall is an embodiment of elegance, sustainability, and innovation. Inspired by the concept of a personal luxury museum for the urban woman, the design seamlessly blends recycled elements with contemporary aesthetics to create an unforgettable shopping experience.
- Dimensions & Packaging
- Designing a flagship store within a 156 sqm space with a ceiling height of 4.2 meters presents both opportunities and constraints. To effectively incorporate all the design elements within these dimensions, careful planning, optimization of space, and efficient utilization of vertical space are crucial.
- Tags
- Sustainable, Recycle system, Continuous Loop, Parametric Design, 3D-Printed Woven Textures, Modular Display Systems
- Production Technology
- Utilizing a modular loop system allows for flexibility in showcasing handbags and jewelry pieces, ensuring a dynamic and engaging shopping experience for customers. Each element within the store is meticulously crafted to enhance the in-person shopping experience. Within this framework, innovative display systems and art experiences come to life, seamlessly integrated with 3D-printed woven textures and stainless steel metal art walls from a modular loop system.
- Design Challenge
- Prototyping played a crucial role in the research process, allowing designers to test different iterations of the continuous loop system and evaluate its feasibility, functionality, and aesthetic appeal. Additionally, integrating 3D-printed woven textures into the wood framework adds a layer of tactile intrigue, inviting customers to interact with the space on a sensory level. This fusion of traditional materials with cutting-edge technology exemplifies the store's forward-thinking approach to design.
- Research
- The research behind creating the continuous loop system for MUSÉE's flagship store involved a deep dive into the brand's core ethos of sustainability and its unique proposition of offering pre-owned luxury bags. The research began by immersing into MUSÉE's brand identity, mission, and values. It was crucial to grasp the essence of the brand's commitment to sustainability and its vision of redefining luxury through pre-owned items. Through meticulous research and creativity, the design team has curated a space that not only showcases luxury fashion but also fosters meaningful interactions between customers and the brand.
- Inspiration
- This design revolves around a recycled loop concept, symbolizing both the cyclical nature of fashion and the brand's commitment to sustainability. A consistent wood band framework serves as the foundation, evoking warmth and timelessness. Within this framework, innovative display systems and art experiences come to life, seamlessly integrated with 3D-printed woven textures and stainless steel metal art walls from a modular loop system.
- Project Duration
- This project was designed in May 2023, and finished the construction by Oct 2023, it's located in Beijing, China.
- Operation Flow
- Ultimately, the flagship store for MUSÉE transcends traditional retail environments, offering a unique blend of inspiration, sustainability, and creativity. It stands as a testament to the brand's dedication to elevating the shopping experience for the modern urban woman, inviting her to explore and discover the future of luxury fashion.
- Patents
- Copyrightgs belong to MUSÉE
- Team Members
- Design Principal: Mo Zheng, Martin Miller
Design Team: Wenlin Bai, Dhaga Aman, Christopher Beckett, CiCi Xi, and Tracy Qiu - Image Credits
- Photo by UK Studio and AntiStatics
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