Rebranding Emplus Boitsebiso ba Emplus by Ruud Winder - Rebrandt®

Rebranding Emplus Boitsebiso ba Emplus by Ruud Winder - Rebrandt® is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2024

Rebranding Emplus Boitsebiso ba Emplus

by Ruud Winder - Rebrandt®

Client: Rebrandt®

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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Colors

The Design

About Rebranding Emplus Boitsebiso ba Emplus

Lefatšheng le fetohang kamehla, dinyokwa le ditlhoko tša balwetši le tšona di fetoga ka gare ga tikologo ya tlhokomelo ya maphelo. Lefapha la Bongaka bja Maemo a Tšhoganyetšo le swanetše go ba la pele go lebeletša pele diphetogo ka gare ga tlhokomelo ya bongaka. Go dula ba tsebišwa ka lefapha le leswa, Emplus e fana ka tlhahlo le kgopolo-thuša. Mo sebopegong, Lefapha la Bongaka bja Maemo a Tšhoganyetšo le laetšwa ka sekhuruse sa kalafi se se tlwaelegilego, eupša ka pona mo kgokaganong ye e latelago. Lereo le, leo le šupago karolo ye e latelago ya phuzolo yeo Emplus e e fanago, le bonagatšwa gape ka ditshwantšho.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Rebranding Emplus Boitsebiso ba Emplus ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Rebranding Emplus Boitsebiso ba Emplus e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Rebranding Emplus Boitsebiso ba Emplus e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The world around us is constantly changing, and so are the demands of the patients, and the way we provide healthcare. Emergency Medicine was always and will always be at the forefront of healthcare. Emplus offers training courses for Emergency Medicine professionals. The essence of the Emplus identity design is to captured the dynamics and visualizing that missing piece that makes the difference. The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Dimensions & Packaging: European DIN sizes.
Tags: EMplus, design, Ruud winder, emergency medicine, courses, The Netherlands
Production Technology: Digital and paperwork
Design Challenge: Keep it as simple as possible, but still telling so much, that's a challenge!
Research: The creative team has made endless test series to arrive at the correct layout and the right size of the dots.
Inspiration: Inspired by the visual language typically used in the medical world, the designer wanted to create new forms by abstracting the essence and delving deeper into simplicity. The combination of the red cross with a subtle aqua-colored dot creates a medical icon with the nuance of the 'missing piece' for which Emplus provides the training.
Project Duration: EMplus started in 2023 and will continue to grow the following years.
Operation Flow: The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Patents: All rights: Rebrandt / Ruud Winder 2024
Team Members: ruud winder - branding Architect and Designer
peter puntman - Motion Graphics
linda kaandorp — dtp
veronica stroomer — Microsoft documents
simone winder — assistent designer
Image Credits: All rights: Rebrandt / Ruud Winder 2024