Green Captain Ho Etsa Letshwao le Moralo wa Sephutheho by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
BoronseKerafikhe· 2024
Green Captain Ho Etsa Letshwao le Moralo wa Sephutheho
Client: Zambelli Brand Design
Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category
Verified Award Winner
Verify Award Status for #160279The Design
About Green Captain Ho Etsa Letshwao le Moralo wa Sephutheho
Green Captain ke moralo wa letshwao le sephutheho bakeng sa dihlahiswa tsa setso tse tswang Sehlekehlekeng sa Sipan naheng ya Croatia. Setshwantsho sa boitsebiso se kopanya sebopeho sa lekhasi le sekepe se patehileng. Setshwantsho seo se bua ka mothehi wa khamphani, eo pele e neng e le kapoteine wa sekepe se jarang oli e boima (tanker) mme jwale a lema dihlahiswa tsa setso sehlekehleng seo. Mefuta ya dintho tse amanang le kapoteine e hlaha ho pholletsa le tlhahiso, ho na le matshwao a diaparo tsa kapoteine dibotlolong tsa oli ya mohlwareng, le matshwao a dikepe dibotlolong tsa veine. Sephutheho sa carob se bontsha bofa bo tswang tlhahong le meaho ya setso ya Sipan. Ho sebediswa pampiri ya Fedrigoni le difoiliki, hammoho le mokgwa wa kgatiso ya sejwalejwale bakeng sa dintlha tse hlakileng le mebala e matla.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Green Captain Ho Etsa Letshwao le Moralo wa Sephutheho ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Green Captain Ho Etsa Letshwao le Moralo wa Sephutheho e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Green Captain Ho Etsa Letshwao le Moralo wa Sephutheho e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Green Captain brand's special icon merges a leaf's shape with a hidden ship, symbolizing the founder's journey from seafaring to cultivating treasures on Sipan Island. Each package embodies captain iconography, from suit symbols on olive oil bottles to ship icons on wine bottles. Carob packaging reflects Sipan's natural and architectural heritage, setting this design apart with its seamless integration of narrative and aesthetics.
- Tags
- brand, packaging design, olive oil packaging, wine packaging, traditional good packaging
- Production Technology
- The Green Captain packaging utilizes premium materials such as Fedrigoni paper and foils for a luxurious feel. Cutting-edge printing technologies were leveraged to achieve vibrant colors and crisp detailing, enhancing shelf appeal and brand recognition.
- Research
- Our methodology began with a thorough brand strategy, exploring brand stories, customers, and competitors. Research on the island's history and founder's legacy ensued. Next came brand naming, followed by design exploration, prototyping, and finally, printing.
- Inspiration
- Green Captain Sipan Island Treasures branding and packaging draw inspiration from its founder's remarkable journey. As the world's youngest tanker captain turned cultivator of traditional products on the serene island of Sipan, Croatia, his story symbolizes a return to roots and heritage preservation. Our design reflects this narrative, honoring tradition with modern elegance.
- Project Duration
- The project started in Croatia in April 2023 and finished in February 2024
- Team Members
- Anja Zambelli Colak
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